In today’s world there certainly is a high demand for watchable content like movies or TV series. With the rise of Netflix, Amazon Video and others, there is a clear trend towards online streaming as the preferred way of content consumption.
This makes sense, because for the consumer the ability to just open up a website and select a movie to watch is pretty convenient. Even the more traditional way of watching things on the TV is convenient. But what really isn’t convenient is what is happening behind the scenes.
Today's situation
Every broadcaster is aware that content is king and as a consequence they all constantly try to acquire more content. The broadcast content industry spends around 240 billion US Dollars a year on content acquisition and this number is growing at around 10% per year. In the same vein the sponsorship industry is spending around US$62 billion a year. What these numbers don’t show are the many months that each and every deal takes to conclude. While the consumption of media is constantly getting more convenient, the deals that enable that very convenience are still being done the old fashioned way. This means going to trade events, paying very high commission fees to middlemen, not having a centralized database and much more. As a result of all of that, 35-40% of the value is lost during the transaction. And this is exactly where Vuulr comes into play.
How is Vuulr going to attack those issues?
The Vuulr Marketplace will provide a digital platform to bring content owners, buyers and sponsors together. This will enable the global transaction of content rights in less than a day, in contrast to the 4-5 months it is taking right now. But that is not all there is to it. With the Vuulr Supply Chain, which is build on the Ethereum Blockchain, they are going to provide a single, shared view of what the audience is watching. With this information the deals between the involved parties will be much more efficient and valuable.
This will be done through the crowdsourcing of content metadata which will also provide a way for consumers to monetise their movie knowledge by contributing their knowledge in exchange for Vuulr Tokens. In addition to that the ICO, which is effective until 31 May 2018 and exclusively available at www.qryptos.com , provides a way for you to increase your token gains. To do so you have to park the tokens, that you acquire during the ICO, in a “parking lot” smart contract. As a reward for locking your tokens, you will earn an accelerator for the rewards points you earn, which in turn will result in a bigger share of the VUU Tokens distributed every month.
Short and sweet
The goal of the Vuulr team is to create a new, global and easy to access broadcast content economy which will enable innovative new business models, but also revolutionize existing processes like title discovery, acquisition, payment, delivery and last but not least sponsorship. While at the same time incorporating the consumers into the process and enabling them to monetise their own knowledge.
If you want to learn more about the project or if you want to take part in the rewards program, you will find additional information and a step by step instruction on this website http://bit.ly/investvuulr .
This article has been sponsored by cryptoprofile.com