It is a play off the purposeful misspelling of "HOLD" to "HODL" seen commonly across the crypto space
the origins of HODL date back to a viral reddit post about one's frustrations with crypto volatility, leading him to say that he will just HODL all his BTC
others have also said that HODL stands for "Hold On for Dear Life"
So HOLD:HODL::BUILD:BUIDL
hope this helps =D
I see I didn't see buidl in the space that frequently like hodl 😮 that's why I thought it was an spelling error 😂
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