I haven't looked deeply into this, but do they have any key technological innovations that enable them to accomplish their goals in a decentralized way and without fees? Otherwise, it seems like once people enter crypto through this platform, they will eventually be drawn to other platforms with cheaper structures.
RE: Ethos explained - making cryptocurrency accessible [Article]
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Ethos explained - making cryptocurrency accessible [Article]
Keyfeature of the ethos eco system is how they are setup from a regulatory point of View. They are up higher in the stack than anyone else. That means they can offer services with much lower fees than the others, For example coinbase, that are moneytransmitters, lowest in the stack.
Details are yet to be revealed since its kind of the secret sauce to give Them a competative headstart
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