BehaviourExchange (BEX) ICO

By means of blockchain technology and own token of BEX BehaviourExchange will offer everything that the companies and webmasters need to create for users of online users. And it is even more. BehaviourExchange offers identification of each visitor online and control of contents of the website in real time to all companies 24 hours a day 7 days a month for a moderate monthly payment and not just to advertisers at payment of advertizing campaigns.

According to Dun & Bradstreet in the world there are more than 235 million companies. They vary from such enterprises as online stores and electronic commerce to the telecommunication companies, insurance companies, banks, the pharmaceutical companies, automotive industry, etc. Most of them sell production or services to the end user (that is B2C). They use the Internet as important - for most of them will become the main sales channel in the nearest future.

For these B2C enterprises there are two main problems. First they don't receive sufficient traffic on the websites and that even more important they don't know who their visitors on the Internet and don't know that their demographic and psychographic characteristics such as sex, age, income level and also their interests, habits, preferences concerning a way of life, etc. This knowledge is crucial for their success, growth and even survival.

Now they are forced to pay advertizing campaigns on such platforms as Google or Facebook to direct visitors with accurately certain characteristics to the websites. They can direct visitors from different advertizing campaigns to different subsites (landing pages). Nevertheless all of them don't know characteristics of the visitors arriving from other sources which represent the most part of their traffic yet.

The enterprises can't interact actively with the target clients in real time as they don't notice the demographic and psychographic characteristics. The companies are such as telecommunication companies to call one example offer special packages for students of businessmen and pensioners and show that the retired person the mobile phone the intended for business use or high package of data for students is simply inefficient. At pensioners will be hard time to find the correct offer and it is possible eventually even to refuse. As a result the telecommunication company loses the potential client.

BehaviourExchange proposes the constant solution of this problem. The enterprises know who their visitors 24 hours a day 365 days in a year. Besides they will know demographic and psychographic characteristics of the visitor in real time.

However our purpose consists not only in advertizing but also in that to revolutionize that as the companies do business. We will create our own token of BEX to stimulate growth of our network and to support growth with use of blockchain technology.

The BehaviourExchange platform unites three parties: web visitors, websites and business of B2C in the clever and unique way. The platform provides to each of the parties unsurpassed advantages:

The free service of exchange of traffic with other websites from partner network to increase their availability is offered to 1 websites and at the same time to help the platform to look through visitors

2 visitors will at once find a product or service which correspond to their requirements and aren't exposed to bombing by irrelevant announcements and content

Understand 3 B2C enterprises who their visitor in real time and use service to show to each visitor the most suitable product service or other content.