Overview:
It is a blockchain based decentralized platform and serves like market place where retailors and merchants can offer the loyalty rewards in the form of cryptocurrency tokens. Backed by the excellent team members and advisors works with tokenization model.
Problem:
With the change in the lifestyle and high income, consumers are spending lot of many in buying the things like groceries, paying utility bills every month, shopping and household things etc. But consumers are not getting any benefits out of their payments, after that companies are realised and started loyalty programs and offering discounts, but the problem with these loyalty programs are on an average consumer participate in 4-10 different loyalty programs, each shopper gives rewards or discounts after reaching certain amount of shopping total, it is difficult to meet the criteria for theses reward programs.
Consumers need to follow the heavy process for claiming their rewards, and that too not transparent. Merchants also face some issues like poor mode of communication with the customers and lack of observation of customer behaviour.
Solution:
To solve these types of problems in the rewards program Subaj came up with decentralized platform which connects merchants and customers, so that merchants can easily communicate and target the customers. Customers will get rewards when they purchase product from the merchants in the network.
Benefits for the customers and merchants:
Customers can choose offers and discounts offered by different merchants in the platform, due to transparent infrastructure customers can interact with any merchants. SBJ tokens are accepted everywhere in the network.
Merchants can communicate with customers easily and they can analyse their buying behaviour. Subaj community is always supports the merchants and customers in the platform.
It has Subaj exchange platform also, customers can exchange their cryptocurrencies here. It provides secure wallet for storing and trading of Subaj tokens
Token economy:
Subaj issues Ethereum based utility tokens called “SBJ” which can be used in the internal ecosystem of the platform for the services like business tokens and loyalty rewards
Token details:
Token symbol: SBJ
Token type: ERC20
Total supply of tokens: 5,000,000,000
Softcap: $5,000,000
Hardcap: $70,000,000
Crowd Sale: 2nd Aug to 31st Aug 2018. (First week sale)
Team:
Adebayo Surakatu- Founder&CEO
He is a well-known Innovator of cutting edge Technologies. He is a Geoinformatics Engineer with solid rich experience in Geospatial Technology, Business Intelligence, Artificial Intelligence and has successfully deployed Mobile Commerce solutions within the Blockchain, FinTech, Banking and Retail Commerce sectors.
Knut Jacobi- Vice president and Board member.
He is renowned global Investor and Property Developer. Currently sits on the Board of Advisors to SUBAJ with vast experience in Technology Investments and Real Estate Investments and Assets Management. Also, currently function as the CEO of AVESTOR GmbH, a blockchain driven platform for Real Estate deals from $10Million upfront.
John Lombela- Vice President finance relations &ICO advisor
He is a visionary entrepreneur, a seasoned consultant in deploying enterprise grade solutions to mid-sized and large organizations, an experienced Senior Software Developer, and founder of Innovecs Consulting (an IT Consulting Practice). He has previously worked for Standard Bank, one of the largest African bank today.
Verdict:
Pros:
• Social media hype is excellent, its telegram community has 99k+ members
• Website and whitepaper has clear explanation of the project details
• Core team members and advisors are well experienced in blockchain and cryptocurrencies
• Partnered with Telkash, Mirak, Cryptovecs, Blocketo, ICO advisors, Talkd.
• European Banking Award winner (NABS Europe 2018) and Excellence in Blockchain application in Consumer rewards in Global blockchain congress 2018 GBC.
Cons:
• Roadmap is not drafted properly, it shows goal till July 2019 only
• MVP is not yet released
• There are many companies in the market offering same kind of solution, it has to maintain its point of differentiation
Links:
Website: https://subaj.com
Whitepaper: https://subaj.com/assets/pdf/Whitepaper_v_2.pdf
Telegram: https://t.me/subajofficial
Twitter: https://twitter.com/subajtoken
Facebook: https://www.facebook.com/subajtoken/
Bitcoin talk Username: anushkamehta0902
Bitcoin talk profile link: https://bitcointalk.org/index.php?action=profile;u=2039767
ETH address: 0xd1c62C22C078A0C6B1E42F7200F0b082EE81a64a