Lately, people familiar with the world of Indonesia makin cryptocurrency, engaged in it, creating a technology-based blockchain project, and choose the option of funding the projects through its ICOs (Initial Coin Offerings). A little over a week ago I saw a new project coming from Lithuania, Birdchain. The project is promising a new revolution in SMS messaging segment B2C (Business to Consumer), by way of exerting unused SMS from mobile phones per person. The project is thus quite caught my attention, probably because in this project already developed over ten years ago by people who are quite experienced in this field of business.
Every day, komukasi we do with friends or relatives are increasingly moving from the former via SMS to a Messenger, Skype, nor the Viber. However, SMS remains widely used in the business world. Many companies send a message when they try to inform users about the activities in their account, to send a password, confirmation code 2FA, or also the message that contains the latest discount/promotions with. The question becomes, why companies prefer SMS, not through e-mail?
First, the reach of SMS suffice to surprise. If views based on statistics, approximately 90% of SMS will be read in the first three minutes when first received, whereas the email reached only 10-15% only. Second, SMS provides a much better security. SMS are essentially tied in a phone number, so to see its contents, the user must hold their phone with SIMCard card has been installed in it. While E-mail, can be accessed from any PC in the world.
If we look at a glance, it might look will only reach a small segment, but if we imagine how SMS sent by corporate giants like Google, Uber, or Amazon, then we would have had a different view.
What Birdchain has to offer?
Birdchain offers solutions for companies to be able to reduce the cost of delivery of the SMS message it while sharing the profits with anyone else. Although in General nearly everyone has unlimited SMS package, but certainly almost no one who will spend it in its entirety. Birdchain offers to divert unused as SMS messages with the company, so it can earn some money. The only way to do a user is simply by downloading the application Birdchain. Next up will be done automatically by the application. Based on this Birdchain project, the owner of the application Birdchain, who has turned his SMS messages are not used, will get more or less 30 – 300 euro per month. Tantalizing enough nor is it?
Potential Market
Written in White Peper them, Birdchain stated that the global market for SMS A2P is currently worth about 60 billion dollars, and every year growing up to 4-5 percent of the others.
Potential Clients
Birdchain is a b2b service, so that their customers are companies that want to send messages via SMS. Generally the company will feel the difficulties and quite a lot of time-consuming to be able to sell goods to customers, especially for service-based applications online. Companies like Uber, Amazon, Airbnb, or Google will not buy the service directly from the SMS service provider any A2P. Instead, they use auctions. In this auction, will be based on the principle of a company that has submitted a request through a platform, to send SMS with a specific amount and at a cost of approximately 0, 0 x euro per SMS.
All vendors participating in A2P SMS in such platforms offer price respectively. Vendors offering the lowest price will win, and companies who use the services of the vendor, then used to send messages to their clients. Then what does this for Birdchain?
"We can see above, that basically the company does not have a close partnership with the service provider's SMS A2P because most heeded is lowest price. So Birdchain, with prices as low as possible in the market, will be able to gather and serve all SMS traffic like that. Based on my opinion, it is a great advantage, because it will be easier to find customers.*
Competitors
In this case, as it is also found in any business, competitors will be categorized in one of two things: directly and indirectly. All of the SMS services provider A2P active currently can be categorized as direct competitors. As time goes by, it will leave some companies capable of competing with the A2P Birdchain, because it certainly is not easy. Birdchain with the concept are nice, confident enough to compete with competitors.
ICO Birdchain
ICO Birdchain starts since 18 November 2017, and will expire on 31 December 2017. Birdchain target is able to collect 86,000 Aether (worth approximately 25.8 million USD) with 4.6 billion selling tokens BIRD. Token this BIRD, made to be used when ordered SMS messages. Companies that wish to send SMS through the platform Birdchain must buy tokens BIRD through the offices of bursa Birdchain or directly on the site Birdchain. All transactions will be done using the BIRD. Although the number of targets for funding this project is considered big enough, but keep in mind that this is the beginning of a later gave a big profit in a period of approximately three years.
Birdchain also will distribute approximately 46,000 ether (approximately 13.8 million USD) in the form of token BIRD to big companies to be able to draw them into this platform.
About Tim Birdchain
As already mentioned at the beginning, that their team on this project is indeed quite inconspicuously. For about ten years, vertexsms.comhas also been trying to do what Birdchain trying to strive for – to fight an expensive SMS A2P. More experience in this segment became a great added value, not to mention about the fact that as time goes by, they also learn to cooperate and accept new knowledge from their mistakes during this time.
I usually see with a skeptic on great advisors team, because it was seen as a marketing trick to attract more money through the ICO. But in this case, I believe that by collecting 26 million USD to be able to launch a multinational company, actually will need some influential advisers. In this case, there has been one blockchain specialists who have entered in the Birdchain team.
Conclusion
Broadly speaking, the concept of Birdchain is quite good, with the team behind him, the project will be able to create a prototype that fits their segmentation. One of the main advantages at project Birdchain this is a pretty good market knowledge, equipped with a plan to be able to attract big companies into their platform. Viewed overall, the project Birdchain with the ICO they strong concept, 1-5, scale of value for this project is 4.5.
Regards: Ari76
I'm not a clever sort of word. nor a literary man who is adept at telling anything interesting. But I am just a man who always wanted to interpret this life st...
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