THE NEW APPROACH TOWARDS CUSTOMERS LOYALTY

Looking into loyalty program itself, it encourages customers to return to stores which they make frequent purchases from. Over the years, loyalty programs have proven to be a great tool in marketing as it has proven to boost growth in various businesses. Also, it has in turn boosted the reputation of various companies which has yielded more growth. Loyalty programs has been known to increase sales through awards attached or added incentives. This could come in any form of reward scheme. It could be in form of discount, access to new products, at times customers may get free merchandise. This has often kept customers happy and coming back to previous stores but has turned out to be ineffective. Based on research, 81% of loyalty members are not aware of the benefit of their programs likewise do they know how and when to receive rewards bringing about wasted points which actually contains value. Obviously loyalty programs can drive a large influence to a business especially when customers make major buying decisions but there are certain problems that lie in this aspect. Loyalty programs is way more than a transactional relationship with customers but more of customers showing a brand that they value it above all other brands. Certain problems are linked with various loyalty programs which put off most customers. Firstly, businesses must understand and value customers convenience because customers are on the look for shopping solutions that will deliver value easily. One major aspect also is the complexity of some loyalty programs which involves several rules and complicated conditions which frustrates customers. Another problem in this aspect is the kind of reward. Some loyalty rewards tends to be unappealing and businesses should understand that not all loyalty rewards work for the majority of customers.
Having discussed this, i will be discussing a platform which solves these problems of loyalty programs through its new strategy of approach and also will bring about a new model of marketing.

Mobile Bridge
Mobile bridge is an engagement platform which enables brands to reward customers for driving revenue to their brand via awareness. Through mobile bridge, brand awareness can be achieved through engagement with potential customers which is done by identifying the right moment, location, place and time to engage these customers. One interesting thing about this project is the fact that mobile bridge is an exisiting business and has been used by top brands, by this i mean brands like Burger king, Volkswagen, Pirelli, and Dansk supermarket which has proven its technology by this. Mobile bridge will be the worlds first blockchain and crypto based marketing which helps brand to reward their customers using their branded tokens or Momentum token which is mobile bridge cryptocurrency. Momentum token is an ethereum based token which serves as a store of value and likewise a medium of exchange in the platform. This model of marketing is will gear up brand awareness to its peak. Also, mobile bridge also gives brands and customers several benefits

1. With mobile bridge, customers data is stored in a secured and transparent with brands providing customers with full control to these data.
2. With Mobile bridge, shoppers will be able to use the cryptocurrency which acts as a store of value and also collect crypto based rewards which can be used whenever the wish to.
3. On mobile Bridge, brands can also reward consumers for purchases, loyalty, sharing of data and all other activities that supports the brand with momentum tokens.
4. Mobile bridge gives consumers the possibility to exchange the companies branded tokens to momentum tokens which can be kept in wallets, exchanged for other branded reward tokens or cryptocurrencies.
5. Overall, Mobile bridge will build a long lasting relationship with customers and also bring more value and reputation to the brand.

Token sale and Distribution
The Momentum token Total Token supply is 1,000,000,000 Tokens with 500,000,000 Tokens for sale during ICO. The Token price will be €0.10 which is equivalent to 0.12 USD.

Token distribution

To know more about this project, Visit:
Website : https://momentumtoken.io/
Whitepaper: https://momentumtoken.io/files/MobileBridge_Momentum_Token_Sale_Whitepaper_-_FINAL_v1.0_1102018.pdf
ANN: https://bitcointalk.org/index.php?topic=2943654 .
Telegram: https://t.me/MomentumToken
My Bitcointalk Profile link: https://bitcointalk.org/index.php?action=profile;u=1048662