IOU - IOU Platform, a true P2P e-commerce loyalty platform on the blockchain

Empowering Blockchain Merchants and Consumers with decentralized and secure Peer-to-Peer technology driving customer satisfaction and loyalty through Merchant’s trade-able IOUs.

In recent years, mobile shopping has been on the rise, with customers increasingly using their mobile devices for various online shopping activities, with more than 40% of users already experienced in online shopping through mobile device in developed countries.
Worldwide, e-commerce growth is primarily being driven by consumers using their mobile devices, phones and tablets, to acquire goods and services. According to eMarketer estimates, retail e-commerce sales reached $2.3 trillion in 2017, a 23.2 percent increase over the previous year. The mobile share of this stood at 58.9 percent, or $1.4 trillion. In 2021, mobile e-commerce could rake in some $3.5 trillion and then make up almost three quarters (72.9 percent) of e-commerce sales.

Finding and acquiring new customers can be a huge challenge. The reasons can be many, but the customer loyalty stats don’t lie: it’s roughly 500% more expensive to convert new ones than to keep current customers.

E-commerce challenges are as following:

• Customer loyalty, because seller and buyer are not familiar with each other;
• Profitable long-term growth, through inventory costs decrease, improved marketing efficiency, reduced overhead and shipping costs and controlling of order returns;
• Choosing the right technology and partners, primarily customer relationship management and technology below sales;

IOU https://www.iou.io/ aims at empowering blockchain Merchants and Consumers with decentralized and secure Peer-to-Peer technology driving customer satisfaction and loyalty through Merchant’s trade-able IOUs.

IOU reinvents existing loyalty systems in order to provide more flexibility, control, and enhanced benefits for Merchants in order to guarantee the highest possible level of consumer satisfaction for the incurred marketing expenditures.
IOU “loyalty system” allows business owners to create a new level of interaction with consumers and, most importantly, provides the opportunity for consumers to freely exchange their IOU Offers with other consumers for other IOUs which are needed more for those trading parties.