What is the Problem?
Retail Apocalypse. A phenomenon where the traditional retail sector has been eaten up by the exponential growth of e-commerce. This is a problem because e-commerce is projected to make up to 17.5% of the total retail sales in China and US leading the race by 2021. Singapore’s Urban Redevelopment Authority (URA) reports persistently declining retail rentals and increasing retail vacancy rates. However, this is not the end of Offline Retail Stores. Experts say that there are 2 major changes taking place in the offline retail industry.
Customer experience will overtake price and product as the key brand differentiator by the year 2020 - The orchestration of technologies such as AI, AR or Data Analysis to provide a seamless experience for customers from online to offline to online will be the key differentiator.
The rise of the conscious customer will continue - A customer’s data is of utmost importance to them. The more they get educated about the data breach, the more they are resilient to give their data away.
Solution
Centareum offers a solution to this growing issue. Centareum is a peer to peer, proximity-based online to offline to online (O2O2O) platform for the global offline economy which enables users to share real-time data with the retailers over a secured blockchain network in return for rewards and retailers identifies personalised in-store service thus enhancing the overall customer experience.
Benefits to the Retailer
Proximity Marketplace: Retailers can create their online store thus allowing customers to quickly search and surf through products and offer in their proximity without moving a step forward.
Know Your Customer: Centreaum’s Face ID camera, high precision indoor location algorithm and the QR code scanner enables the retailers to identify and get insights into their customer’s profile, thus enabling them to give Extreme personalized offers and recommendation. The new art of greeting your customer with their name, know their wants and likes, giving them tailor-made offers can be practiced in retail stores. However, this requires the customers’ agreement to share the data.
Gamified Reward/Loyalty Point: This system triggers the customers to make purchases, give reviews, share data and more. This is beneficial for both retailers and consumers.
Benefits to the Retailer
Search & compare in proximity: Customers have developed a habit of searching and comparing prices of products before a buy. Now, customers can surf through all the retail stores in the neighborhood with one click.
Data control: Knowing that their data is of at most importance to our customers, The platform gives complete rights to the end user to share and withdraw the rights to their data at any time.
Monetization: For every step the users perform on the platform from validation of store to purchase, to review, the customer gets monetized by the retailer in retailer’s brand token.
Key Value Justification
Centareum’s Technology is backed by the right orchestration of technologies such as Blockchain, Face recognition, high precision indoor location tracking and Data analytics to provide solution to our retail partners. Blockchain enables data privacy and control, reward points, post-transaction. Face Recognition and Indoor location accuracy enables customer identification. Also, Data analytics algorithm provides in-depth analysis of customer profile and behavior.
Know Centareum’s Brand Values before Partnering with us
Why?
We are huge passionates of technology and in Centareum we are constantly fuelled by the idea of constantly making people lives better.
How?
We personalize every relationship between customers and retailers with a champion design mindset and user-friendly platform.
What?
We have created an inexpensive easy to use mobile marketing platform. Powering retailers to reach and reward their customers effectively.
Centareum, a decentralized mobile marketing platform, is revolutionizing offline retail businesses and hopes to bring personalization back between customers and retailers.