HOW TO BEGIN A LABOR CAREER IN BLOCKCHAIN: MARKETING, PUBLIC RELATIONS, EDITORIAL AND LAW

In the Cordoba Bitcoin community numerous people and companies inside and outside the ecosystem are sure that blockchain will change the world and that every day the new industry will grow more. In this framework, the writer Sasha Ivanova shares with CriptoNoticias her ideas about how to start working on blockchain-based projects.

In the previous installment we shared some strategies so that people with knowledge in web development could see job opportunities related to blockchain companies. In this sense, it is necessary to point out the interest of academic institutions for blockchain. It is enough to investigate in Udemy or Cursera to get courses related to the development of this technology.

On this occasion, we will show how other specialists can find a growth field to start a blockchain career.

WORK IN MARKETING, MANAGEMENT, PUBLIC RELATIONS, EDITORIAL, LAW

If for developers it is relatively easy to decide whether or not blockchain technology is of interest to them, managers and marketers see that, above all, pure hype (euphoria). Some believe it is a bubble, others seek to obtain large short-term bonuses.

"The problem in the industry is that there are people who do not know anything about cryptoeconomics, but they see a lot of money. For this, one must be able to distinguish pure marketing projects from those that are worthwhile. Remember that the fall of dotcoms happened for a simple reason: marketing expenses exceeded the demand for the product. In blockchain you have to create markets, platforms for the interaction of other companies, and not just provide services. The services can be provided without blockchain ", comments Sergey Sergienko, founder of the Chronobank.

Blockchain projects require marketers (market technicians) and managers who understand and share the ideas of decentralization, collaborative economy and open source. Its mission would be to promote the solution of the problem of confidence in blockchain. To understand what we are doing here, for a moment we have to forget what we call "fiat mind".

In blockchain, the lies are discovered quickly, in CriptoNoticias several notes about scammers in the industry have already been published. Some salespeople and managers do not like that. Others, on the contrary, like transparency very much. The success of a blockchain project depends on the concentration of the efforts of a multifunctional team. It is not possible to sell smoke.

ADMINISTRATION

All members of the marketing team must be able to promote the product and know how to do it. It is part of the work of the CFO, financial director, attracts large investments, for example.

In a blockchain startup the CFO is not a common financial director, which only manages the flow of the company's funds. The CFO blockchain, together with the executive director, has to demonstrate the advantages of blockchain solutions to skeptical investors. He has to work on the economy of the token and create the conditions for its growth. Must be a charismatic person with the ability to speak in public, as the economy of the token is publicly presented in Roadshows, meetups and conferences, including international events. The CFO fee is $ 10,000 per month with an individual bonus, which depends on the investors attracted by it.

The business development manager (business development manager), product manager or growth-hacker, directs the creation of the product (blockchain, platform, ICO) to take into account the interests of all the target groups. The salary is $ 2,500 to $ 3,000 per month.

The project manager or project manager manages and manages the equipment that can be located simultaneously in time zones from Singapore to San Francisco. Although experts try to hire for people who work in an office, it is difficult to gather crypto-decentralized enthusiasts in one place. The project manager must understand the legal aspects, be a good salesperson, have international promotion skills. And in addition to be flexible, to feel comfortable in the cryptongue that changes constantly. Your salary is $ 2000 to $ 2,500 per month.

In KickICO, for example, the project manager must know how to analyze and evaluate prospects from different points of view, for example to recognize scam projects. For this we look for specialists with analytical skills, at the same time we teach them to see projects with the 4C method (concept, code, coin, community).

MARKETING

To promote the project in the launching stage and keep it in time, simultaneous efforts of marketing specialists are needed. The team will need at least one marketing director, a digital marketing specialist with the ability to attract international traffic (Chinese, English, Russian, Spanish). They must understand the financial and cryptocurrency markets, the main audiences, and be able to solve complex tasks.

The marketing director must have excellent knowledge of the market. You must know the interests of each group of users and know how to transmit them. In addition to traffic and work with partners, personal contacts are valued in large companies and cryptoactive investment funds.

The marketing director receives between $ 3000 and $ 4000 per month, but if that person attracts large investors, he can receive a 6-figure fee.

A team usually hires regional marketing specialists focused on Asia, Russia, Europe, Latin America and North America. The best paid are specialists in the Chinese, Indian, European and North American markets. Marketing specialists earn $ 1,500 or $ 2,000 per month or its equivalent in cryptocurrencies.

COMMUNICATION AND PUBLIC RELATIONS

The community manager develops the relationships between the user community. The blockchain projects have strong communities, because among the main premises of this technology are self-management and decentralization. The community manager must understand the project in which he works very well. Not only read the White Paper, but understand the economy and the technical aspects of the platform. You will have to choose and train the team to support it. Some key skills you need are analysis and the ability to negotiate. Your salary can be estimated from $ 1000 per month or its equivalent in cryptocurrencies.

Communication and public relations in cryptocurrency. Image by KickICO.

The support manager helps the participants. In addition to knowing your product, being close to the contact, being enthusiastic and willing to help, the support analyst must have a critical thinking. Many trolls are written in the chat, which bother the team and other users. The support solves problems, removes the insane, responds to justified claims. Earn $ 1000 per month or its equivalent in cryptocurrencies.

The bounty administrator, in the case of ICO, communicates with the members of the collection program and keeps record of remuneration. The bounty is a program of participation in ICO to obtain the tokens that are not yet issued. Participants are given tasks: look for vulnerabilities in the code, translate publications and articles, promote ICO in their social networks. In addition to communicative skills and prolixity, the bounty manager must understand the public well: many come to bounty only for free tokens and do not do tasks in a very responsible manner. In the network you can find bounty instruction or collection.

People write articles, make art, translate. Sometimes he does it with enthusiasm, but not professionally. That's why you have to filter. The bounty manager must have a critical vision for the design and for the texts. Your salary can be $ 1200 plus project tokens.

The specialist in public relations promotes the project in international web networks, looks for means of crypto-industry, prepares texts together with the editor, communicates with journalists. The contacts in the media are highly valued. In addition, the public relations specialist promotes projects on social networks, speaks at conferences, works with opinion leaders and prepares events. Your salary is calculated around $ 1000 per month or its equivalent in cryptocurrencies.

In public relations, it is not possible to receive money and do nothing. As the result depends on the coordinated actions of everyone, the failure of one immediately affects the outcome of the other. A dishonest can put the entire campaign at risk.

The editor must understand the blockchain theme well and handle the terminology. It is necessary to know how to present information on different websites. The editor prepares press releases, analytical articles, interviews. He selects authors and translators. The contacts of media publishers and a group of authors on financial and IT issues are highly valued. The publisher earns $ 1500 to $ 2000 per month or its equivalent in cryptocurrencies. The editor corrects the texts on the web, along with the legal representative writes the White Paper. The White Paper is the main document of a blockchain project, in some publications there are suggestions of how to write it.

The authors on the topic of the blockchain write articles, investigate and analyze the industry. The editors write publications on social networks and press releases. Translators translate articles into cryptomes. All those who write must understand the subject of the blockchain and cryptocurrencies. The authors on average earn $ 100 for small text, $ 200 for a medium text and up to 1 ETH for an extensive and analytical text.

To understand the spirit of decentralization, authors must begin by reading the cryptocurrency resources and viewing the videos of the conferences. These types of articles can be read in CriptoNoticias, true crypto-enthusiasts.

LAW

The lawyer accompanies the emerging company in blockchain. The difficulty for him is that the legal status of cryptocurrencies and the constant changes in the laws is not clear. The lawyer must understand the different jurisdictions and control the attitude of the cryptocurrency regulators around the world.

A lawyer who works in an emerging company in blockchain must have knowledge of copyright in different countries. It can also be the escrow or treasurer of the project. The attorneys' fees are agreed individually. You can begin to familiarize yourself with the legal aspects and cryptocurrency over here.

HOW TO SEARCH A JOB?

In blockchain there are head hunters looking for talents. Your work is very difficult. As there are no educational institutions where specialists are trained, head-hunters estimate the potential of people almost blindly. The speed with which a person can adapt is extremely important: the cryptocurrency market is changing too fast.

Those who are already familiar with blockchain prefer to look for work without intermediaries, because it is the decentralization philosophy and a good policy. The candidates will invest in the project their most valuable resource: time. You have to choose the project with an investor's eye.

Analyze the project with 4C (concept, code, coin, community). Talk to the executive director, listen to the talk of the project representatives, read the articles. If the project does not have data that is easy to verify, you have to say "no". Write directly to the person responsible for the community, for example, to the community manager. He will send the right person for the desired job. It may happen that the response is delayed, but in the blockchain companies all are eternally occupied. Be sure to remind them about what you are interested in.