Introduction to the Merculet project

Merculet  is a decentralized content platform that converts users' attention to the workplace to investigate the behavior of potential buyers. The Merculet project is closely related to the concept of "Value Attention" - literally "valuable attention", or profitable actions on the part of the user. Most of the actions in social networks or on sites can be converted with the benefit of business: For example, how often do users access this or that content? It is assumed that decentralization will help make this system more flexible and transparent for all participants of Merculet.

There are 3 main components:

1. UAV (User Attention Value) The user's attention level assessment system allows to effectively calculate the user's attention. This will help to establish long-term relationships between enterprises and consumers.

1. UATs (User Attention Tokens) Attention tokens are special tokens for each entrepreneur, tied to MVP tokens, which will allow exchange between enterprises.

1. Open content platform

a  platform for open content based on blockchain. Management on this platform is using tokens. Users will evaluate and influence each project (likes, reposts, comments, views), for their attention to UAT. Projects receive feedback and in accordance with it modernize their product to the needs of users..

Features available after Merculet release:

• The user receives interesting content, perhaps more valuable than just advertising - full-fledged products, simply interacting with the system;

• The company receives detailed information about user actions that can be distributed in the framework of decentralization;

• Content creators and users themselves are also rewarded.

The merculet development team
Some of the prominent members of the development team are.

• Ivan Jiang, project lead, led by Hewlett-Packard HP China, HP Silicon Valley, SAP chief engineer, SAP Cloud acceleration

• Shen Jun Zhang, CTO of the project has more than 12 years of experience in the field of information technology, wall work for many large companies in the world such as HP, SAP, EMC. Currently CTO of Magic Windown, in charge of developing services on the phone

• Jerry Gao, CPO of the project has more than 10 years of experience in the design of interfaces for telephony products, served as Data Solution Solution Consultant Vivaki

In addition, the project was advised by a group of influential thinkers in the blockchain sector including Professor Zhang (Stanford University professor, chairman of the DanHua Investment Fund), Shen Bo (co-founder of Bitshares and head fund from Fenbushi Capital), Roger Lim (NEO Fund Manager, Selfkey Adviser, Qlink, Buzelle). The project is invested by many large investment funds such as Fenbushi, Dfund, DHVC .

ICO
ICO Date : approximate date is April 25;

ICO time: 6 weeks (with the closed sale - from March 20, 2018 to April 30 ( 16 ), 2018).

Hard cap: 31,000 ETH

Soft cap: 10,000 ETH

Pre-sale (pre-ICO): pre-sale is not announced.

Private sale: volume 16,000 ETH, 1 ETH = 105,000 MVP

Pre-sales results: n / a. Participants will recognize the status of a closed sale on appeal .

Cost of the token on the ICO: 1 ETH = 87,500 MVP

Discounts and offers: 20% bonus on the closed sale + bounty

Distribution of tokens:

A little bit about the distribution of tokens - 30% of the funds will be sold out.

1. 35% - a pool of fixed assets of the project;

2. 30% - tokens reserved for sale;

3. 20% - funds for the team and advisers;

4. 15% is a marketing program.

Stages of ICO:

1. Closed sale until April 25;

2. The main selling period is approximately from April 25.

Road map
1 Quarter 2018.

• Greater user focus on Growth Methodology

• The design of the Attention Value Network (AVN) System and the POC (point of contract)

2 Quarter 2018.

• Introducing the MVP token

• Release of the β1 version of the AVN system, support for ATP, ARP, UAT, contracts and algorithms

• Release of the UAV version 1.0, support calculation and tokenization of users' attention.

• The release of the UAT version 1.0 system, which supports the cooperation of the parties for the release of their own UATs and their distribution in conjunction with UAV.

• Issue of the beta version of The Application Market system, activation of activities stimulating users.

• The product design of the "Open Content Platform" - Content Open Platform

• Involvement of at least one partner (ELEX), access, transformation and testing of at least 15 partners.

3 Quarter 2018.

• Issue of the β2 version of the AVN system

• Issue of the β1 version of the Attention Purse-Attention Purse, support users to view the UAV received from each APP and the corresponding rewards of UAT and MVP.

• Release of version 1.1 of the UAT Application Market expansion of activities and support of joint activities of enterprises.

• Release of the beta version of the Open Content Platform, involving a limited number of content creators.

4 Quarter 2018

• Creation of β2 version of Attention Purse, support for the exchange of virtual goods based on UAT and MVP;

• Release of the beta version of the Open Content Platform, support and communication with other content providers

• Exchange support between UAT

• AVN 1.0 Release

Final word
The Merculet project is the first project, providing a concise, attention-grabbing management that allows valuation, sales, and exchange of notes. by bypassing the attention, packaging, selling to the business and rewarding the users and creators of the content.The project focuses on potential markets as content marketing trends are gradually turning to attention marketing.

Teams of consultants are experienced in the field of online marketing, blockchain technology. Especially the influential thinkers in the field of electronic money such as Shen Bo (co-founded Bitshares and investment fund Fenbushi Capital) , Roger Lim (NEO Fund Manager, Selfkey Adviser, Qlink, Buzelle). The project has quite ambitious goals; one of the challenges with the project is the development of partnerships, applications, and users in the ecosystem. Currently, some other projects have similar ideas, however, the merculet can be said to be the most synchronous solution.it looks very promising with all high plus points.

Additional information about the project

Website: http://merculet.io

Whitepaper: https://merculet.io/static/pdf/Merculet_Whitepaper_V0331a-EN.pdf

Telegram: https://t.me/merculet

Facebook: https://www.facebook.com/Merculet-347541915747100

Twitter: https://twitter.com/Merculet_io

Bitcointalk: https://bitcointalk.org/index.php?topic=3180239

Prepared by:
Bitcointalk Username: sudaoiya
Bitcointalk Profile Link: https://bitcointalk.org/index.php?action=profile;u=1882349;sa=summary