Assi Zichlinski has always looked a step or two ahead, a man on top of the latest technological innovations. As a young high school graduate, with barely a stubble of beard on his face, he was picked by the Israeli military intelligence corps to be sent to study electrical engineering before serving a lengthy stint in its elite technological unit, time spent tinkering with cutting edge technologies. During this time, he continued to explore and deepen his knowledge of the technological systems surrounding us throughout our lives. His curiosity eventually pulled him to the world of finance, driven by an attempt to understand the ways to help tech companies find the backing to make their visionary dreams a practical reality. While still in the military, he managed to complete an MBA with excellence, eager to gain more tools and knowledge that he put to use with the myriad of tech companies seeking his advice after his release.
It is at the meeting of these two worlds — cutting edge technology and finance — that Assi stumbled upon the wisps of a revolutionary innovation, one that would quickly find its way to the lips of investors, commentators, politicians, journalists and even celebrities the world over: the blockchain. The meteoric rise and fame of Bitcoin has brought the promise of the blockchain and the exhilarating world of cryptocurrency to the fore. Assi was fascinated — here was an exciting synthesis of the areas he loved. Having identified the potential of such technology relatively early, Assi was quickly recognized as an expert on cryptocurrency within the Israeli technology (even being asked to advise the Israeli government on crypto regulation).
However, one thing bothered him: how could the blockchain be used to bring benefits to the masses — to the ‘smallest’ people, those who needed it the most? Bitcoin, while giving banks and governments worldwide a well-deserved scare, remains confined to a fiercely loyal, but small, close-knit group of investor-activists. How could the advantages of the blockchain reach a wider community?
It was here that MaxData was born. If decentralization could be applied to the banking world, Assi wondered, why not apply it to the world of marketing as well? In our age of Big Data, we find a small group of giant corporations collecting and storing nearly all of the world’s user data — the very foundation of marketing in this day and age.This centralized control of the flow of data leads to higher prices on nearly every product or service we need. Each company looking to get in on digital commerce finds themselves needing to pay exorbitant marketing fees for access to this data driven targeting. This leads to an increase in the final product prices — a price we all end up paying.
But what if consumers and companies could connect directly — using user data in a safe, secure, and voluntary way? Both sides would benefit. Companies could lower their marketing costs while finding relevant customers, while the consumers would enjoy the reduced prices. Assi got to work immediately on such a platform. He put together a team of some of the brightest and most creative developers to found MaxData — a blockchain based platform decentralizing the control of data and facilitating direct interactions and transactions between consumers and service providers.
We invite you to visit the MaxData page and continue following our incredible journey to bring the benefits of the Blockchain to the masses, decentralizing data to bring price reductions to all.
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