Hello crypto investors and enthusiasts, I bring to you good tidings, a project based on the blockchain platform whose huge technological advancements cannot be over emphasized. This project is no other than "KRIOS", a decentralized Affiliate Network &
Campaign Management Platform.
Where digital advertising is known to have been in existence for years, there is an obvious fact that it's essence has been saddled with lots of inefficiencies, creating more problems for those in the digital world than solving the problems it's meant to solve.This started when online or say digital advertising and marketing for instance on facebook, twitter etc began to mislead and misinform it's users/audience. Several issues began to thrive in the sector such as:
- Brand safety,
- Questionable metrics,
- Bot fraud,
- Billing malpractices and
- Walled data make
etc...
However, despite all this, the online/digital advertising expenditures are expected to increase almost
16% in 2017, reaching $83 billion globally. This is because the role of advertising is online sales and marketing cannot be swept under the carpets as advertisers must be where the consumers are, and consumers have for the most part gone digital. The world powers and big companies cannot do with digital advertising and marketing as its the yardstick to growing their businesses and audience's globally. The industry suffers huge deficiencies as a result of fake and misleading advertising communication packaged by the advertisers. With this ongoing battle and struggle for survival in the advertising industry, a game changer and a mind blowing project was then unleashed to tackle the ugly problems besetting the industry "KRIOS".
HIGHLIGHT OF PROBLEMS BESETTING THE ADVERTISING INDUSTRY
Over the years, creating advertisement messages online has been compared to investing. Further coming to the digital space, digital
advertising world, companies invest large churns of money in hopes of receiving a
return on investment as new customers and existing clients see the ad and convert in the form of online sales. Advertisers do this despite the fact that they lack
the relevant data necessary to make an informed decision on where to spend their
capital. Those who have advertised online have already encountered the complex
world of measuring returns on digital advertising expenditures, in which companies attempt to derive where their individual online sales are coming from in hopes
of maximizing expenditure efficiency.
Establishments seeking advertising and marketing affiliates relevant to their demographic to endorse their goods and services can be difficult and time consuming because to reach these affiliates and the length of time it takes for the
endorser and the company to reach a mutually beneficial agreement can be time consuming.These endorsers could take days to respond to advertisers.
Paying huge fees or salaries to social media managers.
Paying exponential mark-ups of 10-30% for access to influencers through
agencies or third-party platforms.Having to deal with influencers from all around the world.This leads to even more transaction fees as companies
must exchange their fiat into another fiat currency. All these and many more problems beset the advertising industry. Fortunately, Krios has come with a lasting solution to these.
WHAT IS KRIOS?
Krios, built on the blockchain and Etherium smart contract technology, is an affiliate network & campaign management platform that incorporates
blockchain technologies to help connect businesses seeking promotional and affiliation activities with influencers who have relevant demographics and professionals who offer relevant services.
The advent of KRIOS came with the perfect solution to tackling the problems that shackles the advertising industry. In other words, with the effective use of the blockchain and Etherium smart contract technology, the Krios ecosystem would promote and render a secure and transparent ways
for conducting activities, such as creating
advertising content or purchasing advertisement space
on a web page and producing an effective and we'll informed advertising messages.
The birth of KRIOS will pave way for Ethereum’s smart contract standards so as to provide all
parties involved in advertising campaigns with a fair, transparent, cheap and quick
way to coordinate and execute transactions.
Krios is a web and mobile application designed
for companies looking to run efficient, successful, and cost-effective digital marketing campaigns.
Krios platform alleviates the aforementioned problems by providing companies with access to a network of talented professionals who provide value and synergies in all aspects of a company’s marketing
campaigns.Krios platform ensures that all transactions are completed on the Krios
platform through the blockchain, with one step and one fee of 3%.Krios platform seeks to manage and coordinate ad campaigns.
Krios offers a simple, streamlined process by which a company sends a request
containing information about their product, budget, needs and timeline.With the Krios platform,
Companies can manage and have full autonomy over their marketing efforts directly on the Krios platform through the “Build Your Campaign” feature.
KRIOS COIN
The native token of the krios platform is known as KRI. Through KriosCoin (‘KRI’) which grants users access to the
Krios ecosystem and allows for a secure and transparent method of confirming and
conducting the transactions within the platform. KRI is an ERC20 standard token
on the Ethereum blockchain that can be utilized as a unit of account between advertisers, publishers, content creators and businesses in a new blockchain-based,
digital advertising and services platform. KRI also serve to reward participants in
the network by distributing a percentage of the KriosCoins collected from fees in
proportion to a user’s participation level during the period.
For more information, kindly visit the links below:
Website: http://www.krios.io/
Whitepaper: https://www.krios.io/wp-content/uploads/2018/03/KriosWhitepaperv2d.pdf
Bitcoin thread: https://bitcointalk.org/index.php?topic=5017651.0
Facebook: https://www.facebook.com/krios.io/
Telegram: https://t.me/KriosICO
Author: Lilian
Bitcointalk username: Lilianj
Bitcointalk profile url: https://bitcointalk.org/index.php?action=profile;u=2178566;sa=summary