Overview
Getting the right message to the right target audience has a few metrics; one such that monumentally makes an impact is influencer marketing. For years, the scenario of influencer marketing has had a stark prospect.SOCIAL CxN is on target to be the first decentralized influencer management platform built on BlockChain technology. SocialCxN is bringing all Influencer Marketing stakeholders together by introducing a first-of-its kind revolutionary BlockChain solution that compliments our existing SaaS-based (Software-asa-Service) enterprise-level platform.
Brief knowledge about Influencer Marketing
Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
What is Social CxN?
SOCIALCxN is a next generation platform designed to be the best influencer management productivity tool. Brands can now search for and engage with the best online media influencers across multiple social media channels- reducing the time to execute digital media campaigns with greater transparency into influencer effectiveness and relates costs.
For the influencers, the platform provides a great way to be discovered by major brands and to monetize the size of their following on different social media channels. Brands are actively searching for the best online influencers and place great value on influencers that can help them expand the reach of their products/services.
SOCIALCxN takes the risk out of digital interactions for both the brands and influencers by providing a secure and easy to use platform.
SOCIALCxN is a seamless and safe approach for Brands to connect with influencers. We own the network of digital influencers across multiple social media forums.
Through SOCIALCxN, Brands and agencies can search for, select and manage influencers through an easy to use and intuitive interface. Eliminating the need for intermediaries, SOCIALCxN permits brands and agencies to run end-to-end influencer marketing campaigns in a transparent and cost-effective manner.
How It Works?
Individual campaign management by a Brand: Robust one-stop-shop for managing a campaign and benefiting over the long term from our data repository.
Understanding 5 Key Long-term Benefits for Brands: SocialCxN as a productivity tool based platform on clear ROI propositions.
Advantages of Social Cxn
Long Term View: We have a long term view for this industry via our platform. We believe that we can streamline a Brand’s Marketing Budgets year over-year and not just run one-off campaigns for short term gains.
Strategic Insights: Leverage Big Data Tools and Intelligent Recommendations in Influencer Marketing decision-making process
Productivity-based tools: Connect Brands and Influencers based on data and ratings and not hear-say or word-of-mouth.
Automation: Provide an automated role for Influencer Agents and Digital Agencies (so far neglected by most other automation platforms).
BlockChain Transformation: We have identified pain points in this industry that can be resolved with BlockChain ledgers and further transform this industry beyond basic Influencer Marketing.
TEAM
Yasir Shirazi,(Founder & CEO) With 12 years of global experience in eCommerce and strategy.
Prashanth Mayadam (Senior BlockChain Architect) With years of technology experience, Prashanth comes with a strong background in architecture and development.he is also the founder of Atyeti Inc, a leading IT Service provider company on Wall Street.
Zain Khan(Head of Product Management) Zain is a software engineer and an expert at Product Development.
Token Metrics
Token: CxN
PreICO Price: 1 CXN = 0.00006957 ETH
Price: 1 CXN = 0.00008 ETH
Bonus: Available
Bounty: Available
Platform: Ethereum
Accepting: ETH, BTC
Minimum investment: 0.10 ETH
Soft cap: 6,000 ETH
Hard cap: 20,000 ETH
Country: USA
Whitelist/KYC: KYC & Whitelist
Restricted areas: USA, China, Canada, South Korea, New Zeeland
Verdict
SocialCxN keeps the security, usability, optimization and decentralization at the heart of its blockchain development. It works as an ideal platform for influencers, brands, digital agencies, retailers etc. It does seem to have sufficient potentialities for its prospective participants and may surely work great if properly implemented.The team is quite consistent and the vision is great, however we cant overlook the fact that the Whitepaper do not mention previous activity within the field, or an existing infrastructure with a proven history. The product is definitely not original, since many other ICOs have already taken ICO rounds with records of proven success in the field.
Reference
Website: https://www.socialcxn.io/
White Paper: https://www.socialcxn.io/uploads/docs/SocialCxN-WhitePaper.pdf