The gaming industry is growing rapidly. Its revenues are growing by leaps and bounds: as of 2017, it has already overtaken the film distribution market and even the sports industry. Perhaps the reader will be interested to know who gets the biggest piece of this huge money cake? Maybe the game developers for their hard work?

The growing popularity of games is spurred by scientific and technological progress, thanks to which there are all new devices for content consumption: smartphones, game consoles of a new generation, virtual reality glasses. As practice has proven, a person learns better in a playful way. Here is an example – the love of games and kittens not so long ago almost brought down the Ethereum blockchain. For those who do not know – we are talking about the payments of the game CryptoKitties, which in December 2017 amounted to 15% of the total number of transactions.

Blockchain is a relatively new and untapped technology, and the rules of the centralized market are currently dictated by large companies. To sell their game, developers have to spend about 50% of revenue for the placement of the game and advertising. This money goes to giant companies such as Google, Apple, Steam, Facebook and many others. Since not all studios can afford it, the market remains a monopoly of major developers.

Today we will talk about the EON project, whose goal is to radically change the rules of the game in the market for the common good.

Problems

There are many problems in the market that can be solved with the use of blockchain and smart contracts:

• monopoly of large companies - large services for placing games for sale attract a lot of people, but take a lot of money for their services;

• monopoly of large studios - small players do not have enough money to pay for mediation services, which prevents the entry of promising and interesting developments on the market;

• monopoly in the advertising market - effective advertising from major providers is expensive and not everyone can afford;

• licensing issues – intermediaries have to be paid to enter other countries ' markets;

• payment issues - national markets usually only support the national currency, causing developers to look for partners who need to pay;

• payments to developers - centralized platforms usually delay payments for two months, which creates financial problems for small companies;

• the need to take into account the rules of the distribution platform - it kills the creative component, the games are made for the platform, not for gamers;

In order to reach a payback, the developers have to raise the price of their product, which negatively affects the end users, that is, us. As a result, people are buying less licensed products and developer profits are falling.

About the project

EON is a decentralized platform for distributing games on the blockchain, allowing gamers to find new games and play them, as well as communicate with each other. Compared to centralized platforms, EON has many advantages.

Here are the main ones:

• accessibility - the platform is open to gamers from all over the globe;
• convenient and fast payment through the use of blockchain;
• using cryptocurrency for payment eliminates the need to convert funds and spend them on legal costs;
• honesty and transparency - all user actions are recorded in the blockchain, which allows you to easily and quickly calculate the effectiveness of marketing strategies;
• the presence of a referral system - gamers will be able to receive a reward for their users;
• game developers will be able to encourage active promoters of their developments;
• the presence of a convenient platform for building a community of gamers, where they can communicate, share game content, let's play and reviews.

As a result, everyone wins:

• developers get a convenient platform that saves time and money;
• gamers get a large selection of cheap and quality games.

Platform tokens will be used for payments between participants. If desired, they can be exchanged for cryptocurrency or Fiat money on exchanges.

It is to be hoped that the parasitic intermediaries have saved up some money, because the scheme provides for their exclusion from the money chain. We will survive this as long as all other market participants are well.

Details ICO

The developers plan to release 2.1 billion EON tokens, of which 30% will be sold, another 30% will be given to the stimulation of the community, 20% will be spent on future marketing costs and community support, 10% will be taken by the team, 10% will be given to advisors and partners.

To participate in the ICO, you need to pass the KYC procedure until 30 June 2018. Sale will last through July, the value of the token bound to the ether: 1 EON = 0.0280 USD (0.00004760 ETH). Soft Cap: 10 000 ETH, Hard Cap: 30 000 ETH. There is no information about the planned distribution of earned funds in the public domain yet.

At the beginning of the month, the developers reported the good news – the first $5 million were provided by private investors. So the team approaches the ICO in high spirits.

Those who wish to participate in the bounty campaign, which is in full swing, can see the details on the link that you will find at the end of the review.

Team

The core of the development team consists of six people:

1. Aron Lyu is a CEO, a fan of bitcoin from the early stages of its formation and a private entrepreneur.
2. Tao Hu is a co-founder, entrepreneur, graduate of the University of Southern California.
3. Mark Nedzelski - community-project Manager.
4. Sunny San - worked as a senior engineer on Facebook, responsible for blockchain.
5. Hao Dong is one of the early bitcoin miners, the lead engineer of the project.
6. Will Lee - presumably a former member of the project, is still present in the list on the official website.

Resource ICOHOLDER confirmed profiles of most participants.

Conclusion

The fact that the game industry will only benefit from the appearance of EON, there is no doubt. Simple gamers and developers feed a huge number of intermediaries, the prices of games are growing, and promising beginners are becoming less. The idea of the project is interesting and necessary. The use of blockchain and smart contracts will help to bring the industry to a new level. The project is designed to make life easier for developers and to please gamers with a huge selection of quality games.

Among the success of the team – the development and launch of the popular game CryptoAlpaca, which currently has about 1000 active users. At the end of 2018 – beginning of 2019, it is planned to release a mobile and web version of the platform. Of course, investors would be interested to see them before participating in the ICO.

Heroes of the review – a young team of developers, struggling to take a place in the sun in the gaming industry. All anything, here only reformers of the market a dime a dozen among whom there are very venerable rivals. Will the team stand the competition? Resource ICOHOLDER, evaluates prospects as"positive".

It is clear that the decentralized platform will significantly benefit against the background of the current dominance of monopolists. The subjective assessment of the project is positive, but I would like to see something that would distinguish the guys from the competitors. We hope that they will collect the required amount and will make a revolution in the gaming industry, which is now spoken about by so many people.

Official resources of the project EON:

WEBSITE: http://eontoken.io
TELEGRAM: https://t.me/eontoken
WHITEPAPER: https://docsend.com/view/yuhe5nc
ANN THREAD: https://bitcointalk.org/index.php?topic=4431010
TWITTER: https://twitter.com/EonToken
FACEBOOK: https://www.facebook.com/eontoken
REDDIT: https://www.reddit.com/r/eontoken/

MY BITCOINTALK: https://bitcointalk.org/index.php?action=profile;u=1238493