AdSigma is a platform that brings the revolution in the world of digital advertising with Blockchain technology, which offers systems where advertisers and publishers can instantly communicate, advertisers will benefit at a lower cost because publishers can maintain higher margins. publishers will have the freedom to choose their own pricing policy and will not be limited / interfered by intermediaries. In addition, advertisers will be able to negotiate on pricing and terms of service. Digital advertising is a thriving industry, and advertiser spending worldwide has been increasing consistently for over a decade. In 2017, global spending exceeded $ 530 billion. However, that's not how much publishers make. About 40% of revenue goes into advertising networks as an unfair Commission as one of the many shortcomings of advertising networks. In today's modern era the advertising industry is a promising industry because companies can reap profits $ 200 billion per year. .
In today's digital advertising industry there are so many problems encountered such as:
- Lack of freedom of negotiation due to the presence of an advertising network as an intermediary.
- The obstacle of direct communication between the publisher and the publisher.
- Unacceptable Commission Level by Ad Network.
- Less effective ad placement.
- Ad does not meet web page standards.
- Costly and less flexible advertising costs.
- Lack of offer transparency as in the case of advertising networks.
All of this puts high-quality creators at a financial loss, and supports cheap media publishers: fake news, propaganda and conspiracy theories, fast-rewritten stories with sensational rounds, shady offshore content farms, algorithmically generated content and video pirated. AdSigma is a platform built on an Etherium platform that aims to offer this solution to advertisers and publishers. To prevent advertisers and publishers from losing ad networks and to give them the benefit of the B2B business structure :
- Increase community involvement and technological progress.
- Connect advertisers and publishers with an easy, decentralized, low cost, and transparent service.
- Achieve maximum benefits from online marketing.
- Avoid loss of income in the hands of ad networks, in the form of commissions.
- Publishers must have the option to sell advertising space directly to advertisers.
- Publishers will be free to decide on their own pricing policy.
- Publishers benefit from ZERO commissions (increased margins / profits).
- Advertising costs are reduced for advertisers.
- Improve direct communication (between advertisers and publishers) and negotiate on contract terms.
- All information is decentralized.
- Advertisers can track every component associated with the campaign.
- Publishers or others will not be able to manipulate results.
- Provide ad moderation service.
- Ensure inappropriate ads are not allowed to be displayed.
- Advertisers should be able to show their ads alongside relevant content leading to higher conversion rates.
- Ensure that service is approved for advertisers and paid to publishers.
- AdSigma will ensure transparency, trust and security of transactions.
AdSigma platform based on the Smart Ethereum Contract, which ensures secure transactions based on parameters set by the participants (Advertisers and Publishers). Blockchain technology ensures that one entity alone can not control the platform. This decentralized system prevents the possibility of data manipulation and ensures that no one can interfere with the transaction or provide preferences or privileges to one advertiser or publisher over another. Networks are verified and managed by all joint attendees.
AdSigma Token (ADSi) built on Etherium ECR20 standards is a utility token that advertisers can use to purchase digital display ads in web / app properties, and publishers can monetize their apps / websites within the AdSigma platform ecosystem.
for more details AdSigma, Token ADSi, ICO AdSigma please visit the link below:
Website: https://adsigma.io/
Whitepaper: https://adsigma.io/assets/whitepaper/adsigma-whitepaper.pdf
Ann: https://bitcointalk.org/index.php?topic=3138572
Telegram: https://t.me/adsigma