Ripple XRP price picks up pace as demand for xVia API increases

Image courtesy of jpellgen (@1179_jp) via Flickr

Although the price of Ripple’s XRP faced a shaky start at the beginning of 2018(as was the case with other cryptocurrencies), there seems to be growing interest for the coin in the second quarter of the year as Ripple announces more partnerships with fintech companies not to mention an upcoming Ripple (XRP) Blockchain week where Snoop Dogg is set to perform.

Snoop Dogg to perform in ripples Blockchain week
The Blockchain week is set to be a private event set to take place in New York. On Twitter, Ripple gave the XRP community a chance to win 10 tickets in an online trivia that was opened on April 26th. The private event will take place on March 15th and Snoop-Dogg (a top tier rapper in the U.S) will be performing. In addition to the planned Blockchain week, Ripple’s price has also been on a steady rise, gaining traction as well as the attention of leading fintech companies.

In fact, the long-standing third largest cryptocurrency in terms of market capitalization recently moved to announce five more new partnerships with fintech companies such as FairFx, 4Free, UniPay, MoneyMatch and RationalFX as the five new financial payment firms set to use Ripple’s xVia API to improve their global payment solutions.

What is Ripple’s xVia API solution?
According to Ripple’s website, the xVia package is reserved for corporate payment providers that are looking to use a standard interface across various networks. The xVia API is designed with a simplicity that requires no software application yet enables seamless global transactions on a transparent information-rich platform.

Growing need for xVia by fintech companies
According to Asheesh Birla (Ripple’s senior vice president), there is a growing need for seamless digital global transactions with a growing number of customers (especially in emerging markets) looking for access to global digital payment solutions while having to deal with the inefficiencies of the existing fragmented platforms.

Through xVia, fintech companies looking to offer global payment markets can maintain “single standard connection” over RippleNet and lower the rate of failure as a result. Furthermore, apart from the fact that RippleNet has the capacity to reduce costs incurred during manual reconciliation of global transactions, its xVia and xRapid solutions are capable of providing friction-less cross-border payments between banks and other fintech entities.

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