Fifty Shades Freed' tops box office with $38.8 million

in blog •  7 years ago  (edited)

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Sony’s launch of family comedy “Peter Rabbit” wound up with a better-than-expected $25 million at 3,725 sites. Clint Eastwood’s thriller “The 15:17 to Paris” from Warner Bros arrived above forecasts at $12.6 million at 3,042 venues for the weekend.

A pair of sturdy holiday season holdovers in their eighth weekends took fourth and fifth as Sony’s “Jumanji: Welcome to the Jungle” finished with about $9.8 million at 3,126 sites and Fox’s “The Greatest Showman” grossed $6.4 million at 2,373 screens. “Jumanji” declined only 10 percent from the previous weekend and will finish the weekend with $365.7 million in 54 days in 38th place on the all-time domestic grosser list, $3 million behind “Despicable Me 2.” “Showman” slid only 17 percent and has totalled $146.5 million.

The finale of the “Fifty Shades” trilogy -- referred to in marketing materials as “the climax” -- is also launching in 57 international markets this weekend with about $100 million, which brings the franchise total to about $1.09 billion.

The weekend saw a significant increase in moviegoing in the wake of a slow Super Bowl session with $138 million, up 46 percent, according to comScore. Overall business was off 27 percent from the same weekend a year ago, when “The Lego Batman Movie” led with $53 million.

Moviegoing will receive another major boost over the Presidents Day weekend with Disney-Marvel’s “Black Panther” opening Feb. 16 and forecasted to take in as much as $150 million during the Friday-Monday period. Overall year-to-date domestic business as of Sunday is $1.234 billion, down 1.8 percent from 2017.

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