In this section, I’ll cover a few other tidbits that are going to help you succeed with how to make money blogging.
Create an About Page
As Chris Ducker (a very well-known blogger and entrepreneur) says:
Your vibe attracts your tribe.
People do business with people. Do you want your image to be that of a big mega-bank where every customer is treated as a number and a dollar sign? Or do you prefer the local bank where you walk in, and they know you by name and ask how your family is?
Having an About Page that reflects who you are and what you’re about will help attract the type of people who will become friends and customers. You can not, and will not, attract everyone. So don’t bother trying.
It’s better to have 1,000 loyal and die-hard fans than 100,000 wishy washy followers that don’t care that much if you post a blog or disappear into thin air.
It’s also more profitable to have 1,000 loyal and die-hard fans. Think about your favorite band or music. The band makes more from the fans that buy every product and show up at every concert than the fans who might come to a show once in a while if something better isn’t going on.
Be Yourself
Is your favorite food a banana and cheese sandwich? Then say so!
Be you, and people will be attracted to you. Be quirky, funny, snarky – let your personality shine through. People want to be entertained, inspired, and educated.
If you try to be something you’re not, you will either get bored or be found out.
I learned this in my first (failed) podcast. I did what everyone else expected people in personal finance to do. Look – here’s the artwork from my first podcast:
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Clean cut, collared shirt, smiling. All business, professional looking, and boring looking.
Upon receiving some good advice from some really smart people, I scrapped everything and ditched the polo shirt (I’m a black t-shirt kind of guy).
I re-branded everything and became who I was meant to be – the Financial Rock Star. The guy who plays guitar, is in a band, talks about money and investing, and has his cats meowing