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Do you know if your keyword research and optimization efforts are working?
When you’re running a website that relies on revenue from search engine traffic, then being able to track specific keywords is critical. Sure, they’re only one part of the SEO puzzle, but it’s important to know how they’re performing.
And for that, you need the right tools.
So, in this review, we’ve examined three critical elements of popular keyword rank tracking tools:
Tracking capability
What level of rank tracking can you monitor; e.g. down to city/local level rank tracking?
What’s the frequency of rank tracking changes; e.g. daily, weekly?
Can competitors can be tracked alongside your keyword rankings?
Dashboard
What data and metrics can you see in the online dashboard?
How well is the information presented?
Reports and alerts
What email notifications/alerts do you get for tracked changes?
Can you generate weekly/monthly reports?
Is there a white label reporting option?
And at the end there’s a comparison to see which tool is the best fit for you.
The rank tracking tools below are all online services. Yes, there are desktop tools available, but in our experience, the online tools are easier to set up and share results with your team or clients.
Let’s get started.
SERPWatcher
SERPWatcher is a rank tracking tool built with a focus on effectivity and ease of use.
Tracking capabilities
It’s easy to start tracking keyword rankings in SERPWatcher. For each valid domain you can choose to track at country, state or city level, plus you have the option to differentiate between desktop and mobile platforms. Keywords can be imported from KWFinder, an uploaded file, or copy and pasted.
Online dashboard
The SERPWatcher Dashboard contains all your essential rank tracking data in two convenient columns.
On the left-hand side, you can see your tracked keywords, position changes, and search volumes.
The Overview shows the current position of a keyword (Yesterday), how much it’s changed, plus its average and best positions:
Whereas Timeframes, compar the current position of a keyword with three previous periods; for example, 10, 19, and 30 days before:
On the right-hand side of the dashboard are more metrics and charts.
The Dominance Index lets you track your overall progress in one key metric based on keyword positions and their estimated visits:
There are also charts for:
the Biggest Changes, both positive and negative;
the Estimated Visits per Month showing the overall organic traffic per month for the tracked domain coming from your tracked keywords;
the Keyword Position Flow showing how many tracked keywords went up, down, or remained unchanged;
the Keyword Position Distribution with the count and percentage of keywords in six various position categories.
Reports and alerts
SERPWatcher uses interactive online tracking reports rather than static PDF files. Anyone with the link has access to the tracked keywords list plus all the metrics and charts. And, because it’s interactive, they can adjust the timeframes for comparison.
It also has some automatic reports and alerts that you can distribute via email. You can send a weekly report every Monday and a
monthly report on the first day of every month.
There’s also an option to configure a custom alert that’s triggered by an event; for example, Keyword enters Top 10 or Keyword leaves Top 100.
Pricing
The Mangools SEO suite includes two more tools that integrate with SERPWatcher. KWFinder is a popular keyword research tool with a user-friendly interface, and SERPChecker is a Google SERP analysis tool.
There are three subscription plans, based on the volume of keywords. For SERPWatcher this ranges from 200 to 1500 tracked keywords with unlimited tracked domains and daily rank updates.
Prices start from $49/month
GET SERPWATCHER
ProRankTracker
ProRankTracker is a rank tracking and reporting solution suitable for individuals, small businesses, and large enterprises.
Tracking capabilities
ProRankTracker claims to have the most accurate algorithm of any rank tracking tool giving you the most accurate results from the top 100 search positions.
It tracks terms across a wide range of regional search engines – 187 Google sites, 35 Yahoo sites, and 32 Bing sites – so that you can track rankings by country and city.
You have the option to track rankings on multiple platforms including Desktop, Mobile, Desktop and Mobile, YouTube, Amazon and Local Finder.
Online dashboard
ProRankTracker automatically checks the ranking of your tracked terms (keywords) every day.
At the top of the dashboard, the Quick Stats box shows the latest changes to your terms rankings. You can see the changes for the last day, week, and month:
Below that is the current ranking showing how many of these terms are in the Top Spot, Top 3, Top 10, Top 20, Top 100, plus the changes over the last 24 hours.
Reports and alerts
ProRankTracker includes lots of advanced reports, including Overview Reports, Historical and Progress Reports, Comparison and Benchmark Reports. All of the reports are white label so you can customize them with your company logo and branding.
You can send reports to your clients from any email address that you own, or you can choose to host and share them on a secure URL.
An even better solution is the MyRanks mobile app for iOs and Android. Your clients can see their reports, branded with your details, whenever they want.
There’s also the option to create scheduled automated reports that can be distributed via Email or saved to your Dropbox or Drive account.
And finally, you can set up
automated email notifications , triggered by your terms ranking changes.
Pricing
ProRankTracker offers a wide range of subscriptions plans available on a monthly, semi-annual or annual basis. Prices are based on the number Terms (One Term = 1 search term tracked for 1 URL on 1 search engine ). For example, 300 Terms could be 6 URLs x 50 Search Terms or 3 URLs x 100 Search Terms. There’s also a free evaluation plan limited to 20 Terms and 2 URLs.
Prices start from $19/month
GET PRORANKTRACKER
AuthorityLabs
AuthorityLabs provides accurate and reliable search engine ranking data, and is a popular tool amongst SEO professionals.
Tracking capabilities
AuthorityLabs can track your chosen domains in every country and language offered by Google, Yahoo, and Bing.
When adding domains to track, you can choose a city or zip code to track keywords on a local level:
And then select which platform, desktop or mobile. If you want to track both then you have to add separate entries:
AuthorityLabs also lets you
track competitors alongside your sites. Just group and sync the sites to get a side-by-side comparison for your keywords:
Online dashboard
The dashboard provides
daily rank checking on all your domains to give you the best opportunity to react to changes in the search results. For each domain you can see how your tracked keywords are performing:
The small graphs to the right of each domain show the average rank for all tracked keywords in each domain as well as the average change in rank for that specific keyword set on each respective search engine.
Reports and alerts
AuthorityLabs lets you save time with its scheduled reports. You can set up automated data exports and receive recurring daily, weekly or monthly ranking reports:
It also offers white label reporting so you can customize them with your branding for seamless client reporting.
The Now Provided report, which combats the secured ‘not provided’ data from Google, is unique to AuthorityLabs. It combines data from various sources including rank tracking and Google Analytics to show you which keywords are driving traffic to each page on your site.
Pricing
AuthorityLabs offers a range of prices based on the number of keywords and domains you want to track. If you’re not sure what you’ll need, you can start with a 30-day free trial and then upgrade or downgrade as required.
Prices start from $49/month
GET AUTHORITYLABS
SE Ranking
SE Ranking is a complete SEO suite. Although it started as a keyword rank tracking platform, it now does a lot more including backlink monitoring, competitor research, keyword research, and on-page SEO audits.
Tracking capabilities
SERanking lets you track your keyword rankings on a
country, region or city level as frequently as you wish. It monitors the real-time positions of your website’s keywords in the major search engines for your chosen language and countries.
You also have the option of tracking mobile and desktop search results as well as Google Maps.
In addition to your own websites, SE Ranking lets you monitor up to five of your competitors, too. You can check their ranking positions against your target keywords and search engines. Alternatively, you can let the tool automatically discover and track your Top-10 competitors.
Online dashboard
The dashboard in SE Ranking gives a clear view of your keyword rankings for each tracking combination you’ve created. For example, from the selection earlier there are dashboards for Google USA, Google UK, Google Mobile USA, and Bing USA (English).
You can switch between different views, periods, and ranges:
It’s easy to navigate, and there are plenty of options to drill down into your data. For example, on the left side you can choose a report like Average Position, and on the right you select the time period:
Reports and alerts
SE Ranking has fantastic white label reporting facilities.
Using your custom logo and agency name, you can build your reports from 18 modules that include a cover page, ranking overview table, traffic goals, detailed competitors rankings, performance-based invoicing and more.
You have the option to add extra comments to any part of the reports, and then generate and send them manually or automatically.
Pricing
SE Ranking has a range of prices based on the number of keywords to track, the frequency of rank tracking and the subscription period. For example, on the Plus
Plan , prices range from
$511/year ($42.60/month) for weekly tracking to $89/month for daily tracking of
1000 keywords.
Prices start from $4/month

Reference:
https://bloggingwizard.com/