Ins and Outs of SEO | You Must Learn to Rank on Google and YouTube Search

I have written this post in a plain English so that everybody can understand. At the very beginning I want to declare that it is gonna be a long narrative post.

So, if you have an urgency and household chores, please finish it first. Then try reading entire post very attentively. I don't know whether I will get any benefit from here or not. But I am sure that you will get some benefits as well. To make you realize of some critical and important topics is my main concern. So, get ready to read an epic. Ha ha ha ha :-D

Today from INTERNET we get all our important documents and media with a single click only. But did you ever try to think how you get the results on the first page of Google? Did you ever think who are working behind this Giant looking Machine? If your answer is "NO" then you are in the right place. You may think yourself that you are not eligible to get that success which has been obtained by that successful persons. Then you are totally wrong. They were in just your position. They have not been on the peak of mountain overnight.

That was a motivational speech for you. Did you bore? Okay I am back to my main article. In the title you have been made familiar with the main topic. Today my main article is SEO. The full meaning of the letters is SEARCH ENGINE OPTIMIZATION. SEO indicates mainly Google.

SEO is a process by which you can optimize your blog, website, YouTube channel as well as videos for ranking on Google’s first search page or YouTube first page. Without seo you cannot even imagine your thoughts to be ranked on search engine. Let me give an example. Suppose you have opened a cosmetic shop in an unknown place. You have decorated your shop very gorgeously with modern equipment. But if you don't have any customers then all your hopes of business profit will shut down. At this moment you have to advertise your shop as well as the products you want to sell.

SEO works like this. If you are a website or a YouTube channel owner or you want to work with seo for your clients, then you are in the perfect place. SEO is divided into 2 parts.

1. On page SEO
2. Off page SEO

ON-Page SEO - This SEO means to obtain some techniques while you are in your webpage or YouTube videos. Such as when you are writing your article for your website, you need to apply on page seo. On page seo includes some fundamentals like Title, Description, Keywords, Meta Keywords, Tags, Thumbnail, Meta Description, Image, Internal link, Heading, Subheading.

Keyword - Before starting your seo journey you need to be clear about this term. What is keyword? Literally, it is a mere word. But in terms of seo, I have to say that keyword is that word which we use while searching anything on Google search box. Example: I want to know how can I do seo. I type "how to do seo for YouTube videos". The entire text in inverted comma is a keyword. Now you get your keyword. You need some more keywords as your meta keywords. Look at the down of the search page you will get some related keywords which you can use as your meta keywords. That is not enough. You need to use some keyword competitor online to rank on search page. You are not clear. Right? Let me explain. If you select a keyword and that’s search volume is high in the search engine then you will not initially get any success. So, at this moment you have to select some keywords which have a high search volume and low competition. In this case you can use some free keyword analyzer like keywordtool dot io, kwfinder dot com, Google trend, Google keyword tool, etc. Now, I think you are clear.

Title - Title is the first part of your article which should be catchy and attractive to read and see. It crawls the reads to click on the link. In a title you should use 50-60 characters. You must input your keyword in your title whether you are on web post or in a YouTube video upload. You can apply a technique by putting your target keyword at the first of your title. The title have to be relevant to your article. You wrote a title about fruit but your description is about rice. That won't work. So, keep relevancy in your title.

Description - Description can be called as the king of SEO. If your description is poor you are supposed to stop your imagination of success. Your description must be unique to be appear in the first page of Google and rank in the search results. In description or body of the post, you have to maintain several items. You need to put your focus keyword(main keyword) 5-6 times in the post. You have to put your meta keywords(sub-keywords) in entire post in several parts like heading, sub heading. What is heading? Okay, heading is the title looking line before starting a paragraph in the post. But keep in mind that you should not spin the keyword that means you should not use much keywords in a single post. The description must be unique and informative in a pleasing tone. Your readers want pleasant behavior not rude attitude. Make a description 500+ word long. Google and YouTube love long informative writing. Your article should be grammatical error free to get ranked.

Images – Try using some attractive and helpful images in your posts. Rename your images with keyword. It will be helpful for Google image search results. You will get some visitors from image search. If you take any image from google then try editing it or make a credit by linking the source file.

Internal link – while writing your post make dome active and trusted link with your website. It will help to make backlinks.

Channel Arrangement – You need to put your keyword in the meta description, meta keywords, and other parts of the site. You need to make a site map, robot.txt file, for better seo.

Speed – your channel or your website must open fast. Visitors love to navigate fast loading websites. If you want to justify your site’s speed then try using google page speed insights which will show some error. Then resolve the error as soon as possible. The possible errors are JS, cache, Cookies, large image. For large image you need to use some image compressors.

Post or video numbers – someone make a couple of posts or videos then gets excitement to rank on google or YouTube. But you have to prove your activeness by putting up to 30+ videos or posts. Google and YouTube doesn’t like inactive users. Some people are seen to beg subscriber on YouTube. But that’s not good at all.

Off Page SEO – Off page SEO is noting but to get some visitors and viewers from social media like Facebook, twitter. Just share your post or video on social media and get relaxed.

Try applying this method. I am sure you will get success. But the most important value is to be industrious. :-D

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