Use Blogs and News.
If you are posting every day to your social media platforms such as Facebook, Linkedin, Twitter etc, it can soon get boring unless you spice things up for your fans and followers.
Of course, it depends on what your business is and in which sector you are predominantly promoting, Adding articles such as news, history of and interesting blog posts are a great way of gaining more interaction and traction.
So, for example, you sell dog beds, you may want to share interesting information about the various breeds (there are plenty out there!) Also tips and tricks on stopping your dog from misbehaving, what foods they can and can't eat and so on.
By varying your social media posts and including interesting snippets is the best way of keeping your fans and followers engaged and are then more likely to use your services.
Thanks for reading.
Posted from my blog with SteemPress : https://blog.socialmediaseoservices.co.uk/blog/varying-your-social-media/