“Your biggest challenge [is] customer selection. You pick the right customer, you win. You pick the wrong customer, you lose.
“People who are successful are people who are not ashamed to say, I am super passionate and interested in X and I’m going to indulge that. Yes, I’m a weirdo. But I’m going to figure this out, and I’ll figure out what I like about it, so that I can share it with you.”
If you are solving a problem that’s important to people, AND if you have the credibility so that they believe you can solve it, then price becomes a mere triviality.
it takes 2x or 3x the amount of work to become the absolute best in your field, the best reap 5x or 10x the reward as everyone else.
Let's get 1% better everyday