- Optimize your website for mobile and make it responsive
Mobile is booming. In 2019, smartphones accounted for 53% of global website traffic. This means that your business – or more specifically, your website – needs to be prepared for that behavior change.
According to research by Google, 49% of people said they would not buy from a brand again if they had a poor mobile experience. What does this show? Well, if your website is hard to use on mobile, you can say goodbye to most of your returning customers.
In order to satisfy your mobile audience (as well as increase your conversion rates) you’ll need to make your website mobile-friendly and mobile responsive. A mobile-responsive website will reformat its content in order to display neatly on mobile devices, meaning your visitors can spend less time squinting or sighing, and more time clicking and buying.