Brand makes you more and more "expensive"

Lin Jing has worked as an English teacher in an education and training institution for many years, and her salary has been raised a few times, but nothing has improved. She wanted to resign, but she interviewed several similar units, and the wages were all about the same.
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Sitting in the office in a daze, a parent suddenly said he was looking for "Teacher Xiong Er". Lin Jing was taken aback, Teacher Xiong Er? Who is it? The parent added that it was the female teacher who always had a picture of Xiong Er pinned to her chest. She was not tall and slightly fat. Oh, it's Xiong Juan, the writing teacher. Xiong Juan has only been in the company for more than a year, but there is a steady stream of students. Many parents ask her to sign up and ask to send their children to her class. Therefore, Xiong Juan is getting more and more attention in the company. She actually named herself "Teacher Xiong Er", and then recalling her series of behaviors, it turned out that she had been quietly building herself into a brand. Now, almost all the children who come to the company to sign up for writing training directly go to "Teacher Xiong Er". Sometimes they don't even know the name of the company, but they know that there is a teacher Xiong Er who is good at teaching writing.
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Lin Jing suddenly realized that building a personal brand is so important.
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So, Lin Jing also decided to make herself a brand. First of all, there must be a brand image. After thinking about it, Lin Jing named herself "Mr. Barbie" because children like the image of Barbie dolls. She found hairpins with Barbie doll patterns on the Internet, then made curly hair, took ideal photos of herself, replaced her WeChat and QQ avatars with new photos, and changed her name to "Mr. Barbie".
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Then, it's time to work hard to establish your own brand. Lin Jing summed up her exclusive experience in teaching courses and marked her names one by one. Since the brand concept has been established, the work cannot be perfunctory at all. Lin Jing tried her best to make her lessons lively and attract children's attention; she also participated in training everywhere to create her own characteristic teaching method; she actively communicated with parents, and gradually formed her own characteristics.
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Perhaps because of the restraint of the brand's heart, Lin Jing's work has improved a lot. Gradually, the evaluation of her by parents and children became higher and higher, and some parents also began to ask their children to take "Ms. Barbie" classes. Lin Jing was very happy that the brand effect had achieved initial results, and she became more motivated.
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Of course, the company also noticed Lin Jing's changes. The person in charge of her branch school proposed to raise Lin Jing's salary, but Lin Jing refused. She said that she wanted another reward, that is, in the company's various promotional content, please write the content recommending "Mr. Barbie" on any part that involves teachers. Then, Lin Jing gave these recommendations to the leader. The leader laughed and said that she could raise her salary and help her with publicity.
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Lin Jing created her own WeChat group and WeChat public account, pushing professionally relevant content almost every day. I also often give free lectures in the group, and upload high-quality courseware, and the quality is higher than the fee. Lin Jing's student base began to grow rapidly, and soon, she became the teacher with the most students in her branch school.
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At this time, the headquarters held a "Hundred Group Enrollment Activity". On the surface, the tuition fee was reduced a lot. In fact, the previous 45-minute class was compressed into two 60-minute classes, which saved the teachers. Class hours, but students do not actually get any discounts. Lin Jing felt that this was unfair to the children and parents. Therefore, as long as it was her class, even if the class was a student who signed up during the "Hundred Group Enrollment Campaign", she still attended each class for 45 minutes.
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In this way, the parents are very grateful. However, the parents of those children who were not Lin Jing's students had objections, and they asked to make up for the secretly reduced class time. Some teachers blamed Lin Jing, saying that it was because of her that the parents saw through the truth. The chairman knew about this and asked Lin Jing why she did this. Lin Jing said: "I want to maintain the brand of 'Mr. Barbie'." The chairman immediately asked all the teachers to make up the condensed classes, and the company will compensate the teachers for the class fees, because Lin Jing's brand concept made him realize that own mistake.
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After more than two years of cultivation, Lin Jing has become a well-known brand in the children's English training circle in the same city, and many training institutions pay high-class fees to hire her. In order to keep her and make good use of her brand effect, the headquarters decided to open a separate branch school with Lin Jing in charge. The name of the branch school is Lin Jing's brand "Mr. Barbie Children's English".
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Looking at the parents and children who came to sign up one after another, Lin Jing couldn't help but sigh: the charm of a personal brand is really great!
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It is true that people pay more and more attention to brands in today's era because brands represent high quality and trustworthiness to a large extent. The value of the brand will become higher and higher, and with the rapid development of the Internet today, a good personal brand can be spread quickly, and the brand value can be easily discovered and magnified. If we want to maintain our own high value in a highly competitive and fast-changing workplace, it should be a wise and effective approach to go all out to build a personal workplace brand like Lin Jing.