Brand wisdom ,threshold for a long life.

A type of product manufactured by a particular company under a particular name.

an identifying mark burned on livestock or (especially in former times) criminals or slaves with a branding iron.
That's what a name does to you*.

Hence-A brand name can create and stand for loyalty, trust, faith, premiumness or mass-market appeal, depending on how the brand is marketed, advertised and promoted.

3 #Rules of self branding

Build Customer Awareness
Promote on the Website
Add Value to life

Definition of 'Brands Me'

Definition: A brand is a name given to a product and/or service such that it takes on an identity by itself.

Description: In today's marketplace teeming with Millions of products and services, all of which are being rapidly commoditized, a brand stands out from the clutter and attracts attention.

A brand differentiates a product from similar other products and enables it to charge a higher premium, in return for a clear identity and greater faith in its function. A brand is also likely to survive longer than just an undifferentiated product.
A brand is akin to a living being: it has an identity and personality, name, culture, vision, emotion and intelligence. All these are conferred by the owner of the brand and needs to be continuously looked at to keep the brand relevant to the target it intends to impress.

That is the bread and butter of every marketing Brand.