A Brief Guide To Building A Solid Personal Brand

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Personal brands are becoming more and more Popular as time goes on , and it is being fueled by the huge widespread of Social Media.

You can brand yourself around a particular Niche and the best way to show your expertise is through content creation. I see many self acclaimed Marketing experts on Social Media like Twitter whose page does not reflect what they claim to be in any way

The fact that you have been able to amass a significant amount of followers on Social Media does not automatically make you a marketing expert. There is difference between that and Influncer Marketing

Influnecer Marketing is simply Leveraging your Following to help companies promote their products in exchange for Payment. It is a nice way to earn on Social Media , but it is a kind of Business Model I don't like

I prefer that people with huge followings give their followers something truly memorable Instead of just bombarding them with ads. I belive that it is even better to come up with valuable paid resources in your Niche than just promoting different products on your Timeline

Now talking about personal branding, you may be wondering how to pull it off. It is not Rocket science , it is something that can be done by follwing different steps and principles

The first thing is for you to overcome Self-Doubt, thats one of the biggest thing that can hold you back. Humans tend to focus more on their Imperfections but the best way to build a rock solid personal brand is to ignore your Weakness ans focus on your strenghts

You have to constantly remind yourself on what your Mission is and also surround yourself with positive people and resources that will help you Improve

The second step is continous content creation. The truth is that the only way to Improve consistently is by creating more content. One of the best way to imbibe thing is to teach it to others

Content creation is also a way for you to show your expertise in your Niche. You can only reach more people through content, if you are waiting for people to randomly stumble upon you then you are in for a long wait

Another important thing is for you to be authentic, the whole hustle of building a personal brand should be predicated on truth

It is difficult to keep up a fake personality on Social Media and the truth is that People can sense whn you are not authentic on Social Media

Don't try to be like someone else, just be Yourself

The last but not the least is finding Mentors. The fastest way to get somewhere is to learn from people who have already done what you are trying to achieve

Learn to stand on the shoulder of Giants

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Thanks For Reading

Image Source : Pexels

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