Before I start discussing what Brutal web design is and how it increases your conversions, I would like to make you understand its origination. Brutal itself represents something that is unpleasant, so you can relate it to anything rugged or uneven around. However, for websites, it is more of a raw web design that is primarily focused on attracting and engaging visitors.
The content of brutal web design is straight to the point and so it takes a fraction of second for visitors to delve into it. And as soon as they start going through the content, often they find it interesting and that leads to higher engagement. In a nutshell, if you are aiming to create a brutal design for your site, the first thing you need to focus on is having an unusual layout. Once you have done that, make sure each element on your site points towards the core content. Because when visitors will look at your compelling content first, they will form a good image of your brand in their mind. Post this, they will interestingly interact with your site and that will lead to conversions.
I hope you understood the basic concept of brutal web design up until now. Let’s move onto other details now and see if brutal web design is the right pick for you. Before that I would like to give you a short introduction of our web design company in Los Angeles that offers result-oriented web design and online marketing services. To be specific, we the team of SFWPExperts help businesses to generate more revenue by implementing our effective marketing and promotional strategies.
What Is Brutal Web Design?
You can understand brutal web design as a rugged and unconcerned layout that is designed to stand out from the masses. It promotes the minimalist approach in web design and is completely different from the common websites. The main aim of such designs is to engage viewers with its out of the box design as soon as they click on the site link. When they get completely immersed in what they see it’s easy to convince and convert them.
In case you have not redesigned your site for the last 3 to 4 years, this time you should give brutal web design a try. All it takes to see your site brutally designed is contacting our web design company in Los Angeles and assigning your project.
Why Brutal Web Design Has Become So Popular?
Frankly speaking, a lot of factors have helped brutal web design to gain popularity over the web. The first thing you may notice after seeing a brutal web design is how honestly it has been created putting all the raw elements together. Apart from this, you may notice that sometimes even the cursor is given a distinct appearance with navigation bar and background image. In fact, you can’t predict what you may see when you click on the link of a brutal website.
Remember, these inconsistencies in design only stuns visitors completely and the next moment they realize how amazing the design actually is. They feel that they have got an awesome virtual toy to tinker with. The look and feel of the site arouse their interest and so they want to dig deeper to find out what it really offers. And the minute they start exploring the products and services, it’s more likely that they will convert.
So, the fact of the matter is when visitors see something that’s rare yet appealing, they want to pay attention to it, analyze it, and try to know what really makes it apart. This ugly yet pleasing combination of aesthetics and creativity gives birth to brutal web designs. Such designs are not just a favorite of users but designers as well and perhaps that’s the reason why brutal web design is growing in popularity so much.
In case you are looking to hire an website design agency that can guarantee you higher conversions with brutal web design, talk to our Los Angeles web design company without looking any further.
How Brutal Web Designs Boost Your Conversion Rate?
There is no escaping away from the fact that brutal web designs lack an attractive UI. But it’s also also true that it has other enticing elements to convert visitors into customers. The biggest reason for my statement is a simplified user experience that a brutal website is focused on. As a result, visitors interestingly engage with such sites for a longer period of time that leads to higher conversions. It’s not just that impressive web designs only compel visitors to convert but the ultra-minimalist approach that makes it easy for them to interact with the website.
There are three qualities of brutal web design for which it is especially known:
- Simple navigation
- Fewer distractions
- Fast load time
It’s obvious that when a website will have fewer design elements, it will weigh less so perform better. Experts say that since brutal web designs don’t include high resolution media content, additional necessary software, and more than adequate web pages, it trims the excess fat resulting in a super-fast website. And you remember well that a fast loading website always makes a great first impression on visitors.
Some of the facts that you must know:
- A fast-loading website has low bounce rate and high conversion rate
- Most users who browse internet expect a website to load within two seconds or less
- A one-second delay could send your potential customers to your competitors.
The thing is having a fast loading website is so important in today’s time that you want to do it anyhow - and brutal web design lets you do exactly that. That’s not all, brutal web design is designed in such a way that the central focus of visitors remains the content, not fancy design elements. Naturally, this meets the needs of visitors and helps website administrators to drive high traffic to their site easily. And once they succeed in doing that, visitors follow a clear path to conversion with easy navigation, eye catchy layout, and captivating content.
In case you also want to have a web design that has minimal fancy elements and more focused content, get into conversation with our Los Angeles web design company.
Summing It All Up
Brutal web design may not be the right choice for every business but it is for companies who want to welcome their visitors differently. See there is no harm in giving it a try if you really want to set a distinct image of your brand. Doing this will give you a clear idea of what your audience likes and what not. Though I have explained how brutal web design is better than other designs in terms of conversion, it might not bring results for you in certain cases. So, the best way to make the right decision for your website is to mix and match the designs and see what works and what not.
Do you have any questions about Brutal web design? Let us know in the comments section below! In addition to that, also share your experience about our content describing what’s good and what not. Besides this if you need any technical or non technical services to get your site up and running, you can unhesitatingly give a ring to our web design company in Los Angeles. We the experienced professionals of SFWPExperts will instantly take a look at your request and help you out with your needs. We offer professional web design, web development, landing page development, SEO, PPC, and internet marketing among others
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