The CHIRON is the fastest, most powerful, and exclusive production super sports car in BUGATTI’s history. Its sophisticated design, innovative technology, and iconic, performance-oriented form make it a unique masterpiece of art, form and technique, that pushes boundaries beyond imagination.
BUGATTI owes its distinctive character to a family of artists and engineers, and has always strives to offer the extraordinary, the unrivaled, the best. Every element of the CHIRON is a combination of reminiscence to its history and the most innovative technology. The result is a unique creation of enduring value, and breathtaking automotive accomplishment.
BUGATTI HAS BEEN FOLLOWING A CONSISTENT DESIGN PATH FOR YEARS WITH THE CHIRON.
soft leather surrounds its purist dashboard. the interior is filled with flowing, organic forms. anyone experiencing a bugatti chiron1 from the inside for the first time will be astonished. instead of small parts and pompous waste of space, the interior is dominated by defined minimalism. the french luxury hyper sports car manufacturer's reduction to the essentials is at the heart of its design philosophy.
"When I began to develop the design of the Chiron interior, it was clear that the DNA of the new hyper sports car would be characterized by the technology with its iconic 16-cylinder eight-litre engine. So I started to adapt the idea of the exterior design to the interior and make it as technical as possible – without sacrificing the high demands of Bugatti," says Nettie Salome, Director of Interior Design at Bugatti.
The Paris-born car designer, artist and automobile enthusiast has been contributing significantly to Bugatti's brand image as a designer for over a decade. "Bugatti's primary concern is to create and preserve an icon. But the Chiron is much more than an automobile; it is a timeless work of art, a breath-taking masterpiece on four wheels," says Nettie Salome. The forms must possess an eternal force.
Distinctive Bugatti C-line also in the interior
Like the symbolic horseshoe grille and the striking Bugatti C-line on the side of the Chiron. They are repeated in a similar vein in the interior – the implied horseshoe in the centre of the steering wheel and the C-line in several positions. As a striking design feature, it runs in the middle of the interior, dividing it symmetrically. The C-line integrates clearly structured and neatly arranged central functions via four instruments, the selector lever and the armrest. Each of the four round instruments is a reflection of the four headlight elements on each side. "The unusually highly placed gear selector is unique and gives the interior a sense of speed. At the same time, it suggests to the driver: You have the power, but are also always in control," says Etienne Salomé. The Bugatti color "la vie en blue" appears discreetly in parts such as the engine start button or the launch control button – a few tributes to the historic Bugatti models. The origins of the French racing colour date back to the beginning of the 20th century and it has accompanied the brand almost since its foundation 110 years ago.
With its symmetrical lines and clear architecture, passengers feel safe and comfortable in this so powerful vehicle. The belt line sloping to the rear lends a sense of tranquility and comfort, as do the symmetrical lines and the longest light strip used in vehicles as a welcome light. The austere and clear architecture is possible because Bugatti, with Chiron1, Chiron Sport and Divo3, is a small and exclusive range of models whose interior differs in just a few, albeit clear, details.
For the most well-heeled among us, the average run-of-the-mill super car may fall short of fulfilling our needs. If transportation with a six-figure price isn't exclusive enough for your tastes, there's the 2020 Bugatti Chiron. The Chiron costs almost $3 million, and it's about as exotic as hyper cars get. With fluid curves and angrily squinting headlights, this coupe's exterior design communicates power and performance, and its standard 1500-hp engine endows it with acceleration capabilities worthy of a bullet train. The Chiron's cabin is deluxe, but storage space is minimal, and amenities such as driver-assistance technology and an infotainment screen are missing. While this Bugatti may not be the most accommodating choice for something as mundane as a daily commute, it excels as a head-turning lust object and all-around performance machine.
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