BTUniverse - A Look at the Art and Design Behind the Brand

As a brand new platform for outreach and community development, @BTUniverse is in the process of developing a comprehensive plan and schedule for content released in 2018.

In this article BuildTeam's art director @beekart will discuss some of the important design decisions behind the brand so without further delay we will turn the floor over to him to tell you about all the interesting decisions that went on behind the scenes to bring you such a visually appealing platform!

Hey Steemians! @beekart here and some of you might already know, I'm the Art Director for BuildTeam.

I provide the necessary visuals required to liven up blogs, brand products and design corporate/brand identities.

Our newest venture, BuildTeam Universe - @btuniverse - was a cool concept in a media platform designed to appeal to all age groups. It is an outlet where the builders behind @BuildTeam have a chance to write and publish important content that they feel like sharing. The funnest part about it is the fact that it isn't limited to the everyday happenings of its parent company, BuildTeam.

For example, on @BTUniverse you may find useful tutorials regarding different crypto projects like EOS, BitShares or even Steem.

Or as another example you may see interviews with prominent people here on Steem, surveys related to the cryptocurrency space or community posts that deserve the attention of the masses.

Anyways! I was put to work to create a deviation of the BuildTeam logo and brand for BTU.

Here's some of the work and graphics you can expect being used in the blogs and the overall visual style.

Logo base:

Of course we also need a banner for the Steem blog! :)
try.. 1

Wanted to get a bit more universe-ish-y !

And we of course needed an avatar too!

We also needed to create a cohesive visual style for the steem opening graphics. We ended up with something that was not 'TOO' screamy, and carried the blue of the logo well so it popped out nice.

The importance of a cohesive design is that it quickly becomes recognizable,,, and since we are trying to build a brand and platform .. that is kind of what we are going for. A clean, easy to recognize style that stands for quality and informative content. :)

Here are some examples of the 'to be used' graphics

https://steemit.com/buildteam/@btuniverse/introducing-buildteam-universe-a-disruptive-new-platform-for-education-and-development

https://steemit.com/buildteam/@btuniverse/btuniverse-eos-scatter-wallet-tutorial

Some - not yet used -

In the future we will be working hard to develop this blog into a great hub of informative content, a place you can find recent news, tutorials and updates about Steem, Buildteam, Crypto and tech in general!

Hope you give us a follow and resteem ;)

Cheers!

Rogier / @beekart

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