Godzillas Bastard Child...and depending on your view of the world , it is a metaphor, not for nuclear weapons as in the original Japanese fable, but for out-of-control , globalism, running on a profit margin tiny enough to stay in business but equally tiny enough to offer prices so low that all of its rivals will shut down by Boxing Day, from thence it can charge whatever it likes and rule the world like a giant mutant reptile.''.
That said by Richard Browning of the Daily Mail a few months ago , something that I completely ignored, that too and also that I clearly am no Godzilla Fan of any of the sort..
Why now?!..because I now completely get that ...Its not just a shop with a great location....it is'' Superhero meeting Marvel!!''.Its Retail Revolution genius. I honestly look back when, I first heard of Amazon Prime anouncing launching futuristic Delivery Drones and Prime video on demand..( Me being a hopeless Netflixer ..)...said huh?...hmmm.
But in the last couple of days Im nothing but awestruck of completely well planned Creative Economy...In the last couple of days its been like a rollercoaster with Amazon Prime Video going Super Global launching and setting off all at one time in not just third world super powers like India ,but emerging South Africa and then Australia in the last few hours, going with giving the masses what they want to see , at prices so low...it could make a movie buff from a Tibeton Monk!
For the fact that it took a lot of Risk , vision and guts of the young Jeff Bezos when he quit his job in 94' to because he had a wake up call when he saw the internet revolution growing at a startling rate...and it was only the begining...
He said “The first initial start-up capital for Amazon.com came primarily from my parents, and they invested a large fraction of their life savings in what became Amazon.com. And you know, that was a very bold and trusting thing for them to do because they didn’t know. My dad’s first question was, “What’s the Internet?” Okay. So he wasn’t making a bet on this company or this concept. He was making a bet on his son, as was my mother. So, I told them that I thought there was a 70 percent chance that they would lose their whole investment, which was a few hundred thousand dollars, and they did it anyway.”
Progress is taking Risk ...Great Going AMAZON...