Lessons I've learned along the way, so you don't have to.
Hello Steemers,
Welcome to my fourth post. If you are looking for the BEST business content, how to read and analyze your market, write the perfect business plan and steps to properly make your first million, YOU HAVE COME TO THE WRONG PLACE. Instead, I will teach you things I've learned along my way to get where I am now. Things that if I would have done right the first time or would have known, would have shaved days, months, or even years off my journey. Along with a ton of headaches!
Tip #4: Promoting To The Masses 101.
I often get asked, "if you could recommend one thing to new business owners, what would that be and why?". 100% of the time, my answer stays the same, MARKETING! Now, marketing is a very vague answer since its such a broad topic. However, I'd like to narrow it down specifically, marketing to a platform.
Very often I see startups spending tremendous amounts of time on marketing campaigns. There's nothing wrong that! Every marketing campaign should have a monstrous amount of thought into it to make it a success. However, a lot of time the amount of work companies put into these campaigns are simply put, a waste of time. Let me explain.
Company A sells Pizza (dont ask me why I chose Pizza, guess I'm hungry), we shall call them Pizza Paradise. Pizza Paradise wants to create a contest where users eat a large sized pizza as fast as they can on video, and the person to eat one the quickest receives a $1000 gift card to Amazon. A promotion they will last for 3 months time.
Let's make up some facts about their company. They have 900 Instagram folllowers, 500 Steemit followers and 700 Facebook followers. A combined user network of 2100 users. Relatively small in the grand scheme of themes, taking into consideration every time they post only 2%-5% of those people will see the post based on network algorithms.
Assume the contest has started, and fast forward now to it ending. They posted once a day, for 3 months, or 90 total posts. They had designed multiple different style posts and different captions for each. They monitored the videos submitted, organized them, and spent a ton of time seeing who created the best to announce the winner. A lot of work right? Now imagine they had 30 video submissions, which is very ambitious considering the amount of followers they had. Was it worth it? Debatable, but here's how they could have done it 10x better.
You see, they had done everything right accept one thing. Promote using a high traffic platform! They created such an amazing campaign, and the idea had potential for so much more, but they were blind sided to the fact that they had such a limited reach, that it crippled them. If done correctly, they could have reached out to a large platform such as Pizza Lovers on facebook (I made that name up, and my stomach just growled), and had them promote several times throughout the three months with different advertisements promoting the campaign. Let's say Pizza Lovers facebook community had 100,000 members, a quite significant number. Now you go from promoting to 2,100 users on their own channels, to 100,000+ users using this large community. A significant INCREASE in your audience! This could have made the difference between 30 video submissions to 200 video submissions with a few low priced advertisements on large platforms, something the company doesnt currently have access to with their own organic reach.
Moral of the story.
If you're going to spend time marketing, dream big and utilize an a large outside media platform if your current audience is limited. It can make the difference between something going viral or complete waste of time.
Comment below with Topics you'd like hear next!
Hope you enjoyed!!
Bryan
About The Author:
*Bryan F., 33 years old, CEO of Lip RipperZ inc (Brands Lip RipperZ and Bass Dynasty).
*Fishing tackle products sold to 1200+ locations around the USA.
*Sole Proprietorship 2004-2008. Incorporated 2008-Current
*Instagram: @BassDynasty @LipRipperZinc @wolves_of_fishstreet (personal)
*Facebook: @BassDynasty @LipRipperZinc
*Youtube: @LipRipperZinc