Get into your customer’s shoes
To truly add value as a marketer, one needs the ability to see a business from the perspective of the customer. This requires the development of buyer personas
Consider offering free resources
Let’s face it. Everyone likes getting something for free. Whether it’s a pair of cheap sunglasses with a lifestyle magazine, or a downloadable PDF guide to writing the perfect blog article, throwing in something for nothing is the easiest way to add value to a transaction.
Ensure you are always available
As a final value-added element of your overall business strategy, ensure that your company is always on hand to answer any questions your potential customers might have.
Craft memorable experiences
Want more word-of-mouth referrals, positive online reviews, and a higher retention rate? Simply develop a customer experience that is truly unforgettable and like nothing your customers have ever witnessed.
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