hosts over 80 million new photo shares and 3.5 billion likes every day (at time of writing). Instagram connects personal brands with prominent individuals and businesses, and it enables Instagram users at all levels of the brand spectrum to find new ways to network and flourish.
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We're a few days into the new decade, and one thing is certain: social media isn't going away. You've probably heard me mention Instagram data before, but the platform is still expanding. Every month, one billion people use Instagram, with 500 million using the stories function. Furthermore, more than 75% of companies will utilize Instagram by 2020, with 90% of Instagram users following business accounts on the network. This creates an enormous potential for businesses to establish a profile that interacts with their audience and assists them in issue solving.