Even today, Telemarketing is considered in high regards, especially for B2B telemarketing purposes. The B2B Telemarketing Campaigns gets a huge boost in acquiring potential leads through the phone. Although, when it comes to B2C, telemarketing falls way too short as they have become annoying for them. Nevertheless, it has proven to be a handy tool for B2B telemarketing.
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With the help of telemarketing, your business can qualify whether a lead is good enough, nurture that lead for the second phase if it qualifies, and finally close the deal by converting them. Therefore, as a businessman, you should know some of the advantages of using Telemarketing for your marketing campaigns:
The Call can be Customized as well as Personalized
If there’s another method of giving a more personal touch to your sale, other than the sales representative visiting your doorstep, it has to be calling a potential prospect on the phone. People don’t want to talk to a robot, so this gives you a chance to talk to them like you would do with a friend.
This personalized call is a massive advantage as you can persuade them in the way you want. You just have to talk to them, one human being to another. You have to be warm and see them as something other than a buyer.
Telemarketing is not just about Cold Calling
It is a misconception that telemarketing is only about cold calling. For example, say you have several teams at your company. Now, if you divide the work between the teams, say one team handles checking out your leads (whether they are worth the time and resources) and another team warms the leads up. While another team closes the deal. Thus, you have a sale.
The “divide and conquer” way maximises your efficiency and increases your effectiveness, as well as works as a great strategy. Moreover, with dividing the work, you can assign certain leads to certain agents for nurturing them. This way your other staff are free to do what they do best.
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Affordable Way for Customer Acquisition
The cost is always higher for sending a sales team which goes door to door for sales than preparing a sales team which is only for telemarketing. The cost can go overboard with a sales team that goes from house to house, whereas a telemarketing sales team only has to handle sales through the phone.
It is an affordable way to acquire leads because there are no travel costs of your agents. Moreover, your telemarketing team would be in a single location. This way, your team doesn’t have to do any groundwork as most of it can be done over the phone.
You will be able to save tons of money that would have been spent on door to door sales team. So, telemarketing keeps your customer acquisition cost at a bare minimum.
Real-time Updates of Sales
You might wonder why so many business owners are still going for the telemarketing campaigns than any other marketing campaigns. It’s because of the real-time updates of the sales that these companies get. So, telemarketing, in this way would work wonder for your business venture.
Since telemarketing is personal and customized, it would be helpful for your business. This way when a prospect or a lead gets confirmed, you would be able to check who the lead is, what type of action you can take to close the deal, and when you have decided on the approach, you can convert the prospect into a customer. This way you can efficiently and effectively use telemarketing to increase your overall sales.
It can be measured
Telemarketing’s biggest achievement is its accountability. It is extremely easy to put up an accountability and feedback system which lets you record the calls you make to a potential prospect. However, before doing that, you have to ask explicit permission of the prospect and tell them that the conversation will be recorded.
This measure system helps you keep track of various statistics, call times of your agents, initial call response, and more.