Excellent read. So true, especially for telling a good story. I think psychology in business is disregarded by a lot of people, but for those who better understand it they can control certain situations better than anyone else.
A book I read comes to mind when reading this called "Pitch Anything"
Thank you! And yes you are absolutely right, behvioralism is misregarded in many life aspects not only in business.
Is that book about this topic? also who wrote it, I would like to read it too...
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