Google Sheets - Essential Tools Of The Trade From Google For The Smart Content Marketer

This Google tool isn’t as sexy as some of the others, nor is it as well known, but it’s arguably one of the most important. If you’re creating content, you’re creating a lot of it – and that means that you need to record and track how it’s all going, especially if you’re working with other people.

In other words, you need a centralized spreadsheet to help you do this efficiently, and that’s exactly what Google Sheets does. This is a brilliant collaboration tool, and even if you’re flying solo, it’s still incredibly useful.

It lets you track your email outreach campaigns (and you won’t need to pay through the nose like with other software). Sure, it lacks some of the functionality, but let’s be honest: do you really want to pay $100 every month for something that saves you a couple of minutes a day?

You can even use this to create your to-do list. As derided as they are, they’re a useful tool for helping us all to stay on top of the tasks we have to do every day (as well as giving us a sense of accomplishment when we tick that to do off as done!)

In short, this is a tool that definitely isn’t going to win any awards for being sexy, but it’s undeniably the best way to keep a close record of your data, track changes, and work with other people on the fly. It’s also an excellent way to just stay on top of things manually.

If you’re not already using this, then I strongly recommend you start doing so now; after all, it’s free!