RE: Help Me Name My Company

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Help Me Name My Company

in business •  7 years ago 

That would, even more so, put Core Media on the spot in making an extraordinary claim. Which this is.

Extraordinary proof is required, and not something that looks like a knocked together late 90s website. Especially if "media services" is supposed to be your go to business. If you drop a link which is supposed to be that extraordinary proof, everything about that proof has to be credible.

You get hit twice on this. Firstly, you make an unsupported claim which looks very bad – in both uses of the word. Secondly, the fridge logic kicks in, and someone will wonder how in the world 30,000 whatevers (which still remain undefined) walked out the door with anyone, which hits your credibility on whether you can be trusted with other decisions if what you said is, in fact, true.

I know this corporate PR thing is a lot harder than it looks for people who can't be bothered to understand how it works, but them's the breaks.

I was going to assume that you were going to tell me that a lot of revenue is actually channeled through that silly magazine of yours (really, a magazine in this day and age), because at least the layout and photography seems to have some pretty high production value going behind it – but even that seemed incredibly silly, given the scale of the claim that you're making.

Ultimately, this comes across from the side that is supposed to be professional more like a bad case of vaguebooking, and I think we all get plenty of that elsewhere.

You either need to make your case where you assert it, do it well, and don't be twats about it, or decline to make the accusation at all.

Frankly, I think the assumption in most of the world is that pretty much anyone involved in cryptocurrency's a scammer until convinced otherwise, and I'm not entirely unsure that more than 60% of the people involved in cryptocurrency don't think exactly the same thing. But the one thing we can all agree on is that you can't just step up and smear someone without actually dropping some facts and proof by sheer naked assertion while simultaneously saying things which don't accord with anything like reality when it comes to credibility.

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The market doesn't care what you think of the website. If Core Media continue their operations then they are filling some kind of demand. From my time in Core Media, they were a profitable business. If they are profitable, they are filling demand. That is basic economics. The marketplace comprises of millions of people who have subjective values and your opinion is only one of them.

A lot of companies manage to continue operation without actually being profitable. A lot of companies manage to continue operation without being profitable while a number of freelancers and even very core employees know nothing about it.

But very few companies deliberately choose to set as their public face in part of the numinous field in which they operate a substandard form of presentation. They most certainly don't make that the locus of informing other people in whatever community about someone they think is a bad actor. And on top of that, they most certainly don't make the ostensible information about someone they think is a bad actor not actually present on the site after they specifically linked to it.

So, you'll forgive me, if I don't come along on your unsupported fantasy about whether they are profitable or not. I am way too familiar with how borderline companies can present themselves both internally and externally as profit-centers without being anywhere near that.

The marketplace is comprised of millions of people who have subjective values – most of whom have no experience in any field that you would care to name. Their subjective values are shaped by what they can perceive, and while it would be a fools errand to try and speak for all of them, it's certainly possible to speak for an educated portion of the market space.

So when I say something looks particularly bad, that means that it looks particularly bad to a skilled and experienced part of the market. If that is strangely threatening to you, if that makes you uncomfortable – then good. There's potential for you to become part of that skilled and experienced part of the market.

The presence that Core Media has as part of this particular public showing doesn't create a feeling of a company which is doing well. It reads a lot like misplaced ego. The corporate presence reads like a shack shop that thinks it's uptown. These are not good traits.

If you have a problem with that, perhaps you should take it up with them.

  ·  7 years ago (edited)Reveal Comment
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