Increase your communication with your current clients
1. Offer a course/workshop in something - if you can't do it find someone who is really good - about 10% of your clients will take you up on it
Triple your communication with potential clients
1.Offer better lead magnets
2. Communicate more with newsletters, articles, books, gifts, etc
3. Build a relationship based on trust
4. Give your best stuff away for free
Put prices up
1. Most people don't complain
2. Goes straight to bottom line
3. Better type of customer
4. Simultaneously emphasize value
Ask for referrals
1, Contact old customers
2. Have a referal strategy for networking events
3. Give incentives/ gifts
Upsell to another/additional product service
1. Increase average transaction price
2. Offer packages in a bundle
3. Offer discount for extra purchases (or on the bundle)
4. Offer premium products/ services in addition to what you sell for those 5-10% who like to buy the best
5. Tiered pricing - Brinze, Silver, Gold
6. Limited time offers
works for 2 reasons:
- force action - when ppl hear limited or end on they seem to take more action
- increase desire/ scarcity
Create a mountain of testimonials
People don't trust ads, but they trust testimonials
1. Video testimonials - best as they are perceived as most beleivble
2. Interviews about the success of your customer
3. Case studies
Ask customers what they want
1. Use surveys
2. Use Google adwords keyword planner to see what else do your ideal clients search for
Offer money back guarantee
1. Main reason people don't buy is risk
2. Guarantees say your product must be good
3. Few ask for money back
4. Make you guarantee obvious
5. Make it unusual
Offer flexible payments
1. Offer discount for full payment upfron
2. Offer an easy repayment plan to be able to reach a bigges pool
Good marketing points to ponder!
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Yeah, you need to start implementing a few of them and you will see how your bottom line skyrockets :)
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