The corona pandemic has taught us a lot rather than just washing hands more often. It has changed customer’s preference towards everything; on the other hand, businesses adopt digital solutions to thrive during this challenging time. According to the research, restaurant and travel are the most affected sectors, but thanks to advanced technology solutions that help them to stay one step ahead in the competitive curve.
Modern tech solutions empower every business and restaurant is one of the industries that has experienced significant changes in recent years. New technologies like IoT, mobile ordering, and artificial intelligence help restaurants connect with customers, address their pinpoints, and control costs.
Smart tech solutions offer many benefits to restaurants, such as
- Streamlined operations
- Reduce human error
- Increase business reach
- Enhance customer satisfaction
- Better dining experience
Due to lockdown and social distancing, restaurants have faced significant loss, but online ordering, virtual kitchen, etc., have helped them to stay afloat.
The Era Of Mobile Ordering
As we have said earlier, due to lockdown, people are confined inside their homes and prefer to stay at home due to fear of virus spread. Resulting in, a business insider reported that one in five US restaurants closed permanently. On the other hand, people avoided crowds and shifted their focus towards online ordering.
Increasing usage of smartphones has also encouraged people to place orders online. Popular apps such as Zomato, GrubHub, Doordash, JustEat, etc., have made their way into the food delivery sector. To stay afloat during this tough time, restaurants are also going digital, and now they are eager to know about the grubhub business model and how they work. Based on their operations, restaurants are also developing websites and apps that allow their users to place orders seamlessly.
From offering mobile ordering to doorstep delivery, people want convenience, and mobile ordering enables them to enjoy delicious food at their doorsteps. According to research, more than 45% of customers admit that offering mobile ordering would encourage them to use food delivery service more often.
Rise Of Ghost Kitchens
Ghost kitchen is also called a virtual kitchen, dark kitchen, or cloud kitchen. As we discussed earlier, due to the government’s guidelines, restaurants are strictly advised to close their operation due to virus spread.
Well, they can not directly shut their well-established business like that. Therefore, they have transformed their business model and opt for a virtual kitchen concept. In the virtual kitchens, restaurants are not bound to offer dine-in facilities; they can dramatically reduce operational and rent costs by doing this. All they need to develop a website or app so that people can place orders without any hassle.
If they don’t want to develop an app from scratch, they can also shake hands with third-party food delivery apps as it allows them to accept orders and increase online presence. According to PR Newswire’s research, the global cloud kitchen market size was valued at 43.1 billion in 2020, and this will continue to grow in the coming years.
Last Words
We don’t have any clue when things get normal, mobile ordering, cloud kitchens, etc., are effective options that help restaurants to cope with loss during this challenging time.