It's essential to attract customers to your business. This can be achieved by displaying your company's face. Many people will not be able to or willing to participate in this activity. Businesses may not be comfortable sharing their stories live.
With the rise of Periscope, world events, scenic sites, and people's fridges are being broadcast (well, in the early days).
Learn how to use Periscope to build a following, engage your fans and followers, make new connections, to grow your business. (https://www.rankwatch.com/blog/making-periscope-work-for-your-business-a-how-to-guide/)