How To Make Money Selling Courses On Udemy

I've made $140,000 in the last 4 years on Udemy. Fellow Steemian, @jordanlindsey asked me how I was "killing it on Udemy"! So here's my 7 tips for "killing it" on Udemy.

I wouldn't say I was "killing it" there. I'm actually making less these days that I used to. Not sure why. But now I'm making less courses as I'm interested in other things these days (cryptos, anybody?)

Anyway, I do know a thing or two about Udemy. And I've got a lot of friends who are successful there.

1. Enjoy creating content!

Be passionate about your subject!

Make sure you love creating videos about it and you love writing blog posts about it.

The most important thing in business is to enjoy it. If you don’t enjoy your business, you’re in the wrong business.

2. Create lots of courses

The worst thing you can do is just hide yourself away and spend months and months on perfecting your first course. (A nd then you'll put it on Udemy and wonder why nobody's buying it).

Get the first course out as quickly as possible – and make sure you tell all your contacts you're doing it so you can get their ideas – and peak their interest.

And then you can make the second, third, fourth, fifth course.

Just do it.

You're not going to be successful with your first course. It’s more likely to be the third, fourth, fifth, or the tenth course that you will strike gold with.

3. Create free courses

Udemy doesn't like free courses so much these days. But what you can have a course for free for a few weeks and get loads and loads of students on the course, because there’s always loads of freebie seekers on every platform.

Then you can add more videos and more value to it and then make it paid.

Udemy allows you to promote to your students on paid courses, so you can do promotional announcements to all the thousands of subscribers to that formerly free course.

It’s a great idea to make free courses on your own site anyway. I have 5 free courses on my own site here: https://robcubbon.com/freecourses

This is a Teachable site: I get the email addresses of all the people who sign up to my free courses so then I can promote to them my other paid courses as well. Upsells!

4. Create courses in a non-competitive niche

This is a bit of a cop-out really. I create courses around subjects that I know about, eg. WordPress, web design, etc., there are the things that I do so they're my niche.

But other people may be creating courses on Perl, on Java, on JavaScript, etc., and these are great niches because not a lot of people are doing courses on them and there’s not a lot of competition.

5. Marketing!! Sell that puppy!!!

This is a really big subject because you can't just put a course on Udemy and expect it to sell (or you'll be very lucky if it does).

Create loads of great free content. Create great blog posts on your site. Create great YouTube videos – you can put 30% of any course on YouTube. that would be fine you can sell

You do this for one reason and one reason alone and that's to collect email addresses.

So get opt-ins on your own site for a free ebook or free video content you've and get people's email addresses – then you can send them value emails as well as promotional emails asking them to buy your premium Udemy courses.

Udemy will see you're driving traffic and you're getting sales and then they will start to promote your courses

6. Meet other instructors

This is the best idea in entrepreneurship: meet other entrepreneurs online and offline!

Talk to them about what they're doing. Tell them what's working for you

It's a lonely a whole world out there if you're doing this all on your own!

7. Don't just concentrate on Udemy

That would be a big mistake. Don't put all your eggs in one basket!

Sell your courses on your own site, and there are loads of other platforms out there. You don't have to be exclusive to you to me so don't just do Udemy.

What do you think?

Is this a viable business opportunity for you? Let me know if you have any questions. Always happy to help.

Or check out my free courses: https://robcubbon.com/freecourses – one of them is about selling e-books and video courses.