Being busy isn't success.

Once our start up is up and running its easy to think that just because we are busy we will make it.

This is not necessarily the case. Busy does not necessarily equal success

There is often a huge difference between hard work and smart work. That does not mean that smart work is never hard but it does recognize that the hardest work is not always the smartest and most productive.

Spinning wheels takes lots of energy but results in zero forward momentum. We should be constantly evaluating our efforts and quantifying results. Those efforts that deliver the best results should be focused and expanded upon and those that deliver poor results should be abandoned.

One of the smartest things we can do is retaining customers. Customers can be difficult to find and the last couple of post have been about how to go about it. Once found customers must be retained or converted from being one-time clients or interested parties to loyal customers.

Loyal customers are created by engaging with them, listening to them, meeting their needs and creating positive experiences for them. The cost of finding new customers is often far higher than the costs of keeping current ones.

We need to be creative and constantly thinking of new/better ways to retain our customers, trialing these methods and identifying those that work best.