Whether it is becoming the next Facebook or Amazon, the startup world is filled with innovative and driven minded people that want to make an impact in the world. Having the drive and wanting to build a business that could benefit millions of people is one thing, however having the right structure and tools needed to have a successful startup is something that is often overlooked. In this article series, we will go over what we believe are the common reasons why startups fail and how you can avoid doing these mistakes.
- Many startups fail due to lack of market research
A major reason why startups fail, is that they create a product/service based on the idea that if the founders like it, then their respective market will also find value in it. This thinking based on emotions and glee is surely thumped when the target market thinks otherwise, leaving the founders of these startups perplexed to why no one wants to use their product/services or not having enough sales are generated.
Lastly, not knowing the size of the target market is also another reason related to lack of market research. The market size of people wanting to invest their money in the product/service, and have funds is simply not large enough.
Make sure that before doing a startup, to not do it based on emotions or on the premise that “everyone will love it” like a surprising number of entrepreneurs do. Avoiding these mistakes will give you a fighting chance for your startup to survive. 
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