During COVID-19, there was a surge in demand for ammo, more than we had anticipated. Since people were stuck at home during the lockdown, some resorted to shooting for recreation, which created a higher demand for ammo. While other businesses were struggling to remain afloat, our website traffic continued to increase, and so did our sales.
We were hitting targets until, after the coronavirus pandemic, the lockdown and restrictions were lifted, and suddenly, our sales dipped.
Transform team challenges into growth opportunities.
Read more here to learn how we navigated post-COVID sales dips: https://www.fastcompany.com/91164301/9-ways-to-turn-team-challenges-into-opportunities