America's most popular coffee chain Starbucks has been in great danger. The allegation of racism against the organization has led to the misuse of a branch manager of Starbucks with two black buyers. In the face of acute criticism repeatedly can not afford to apologize, this American coffihouse. In this situation on September 29, Starbucks announced the training of the staff to stop all branches of the Starbucks in America.
In the daily life of the American people, some names are closely related.
Starbucks is one of his. Not only does not drink coffee in the morning, it is also very important to deal with the lives of American people, including emergency mail transfers, on the laptop in Starbucks stores. But this coffee house has now been accused of provoking racialism. A few days before the court order in California, the company has been forced to add caution to 'caesarean material'. In all, the company has fallen into a bigger image crisis.
The beginning of the incident on April 12th. Two African Americans sat in a Starbucks coffee shop in Philadelphia. Because they did not order anything, the manager of the shop asked for several reasons to come and sit for them. In response, those two people are waiting for another friend. They will also be ordered when the friend will be ordered. But the branch manager charged the two with a suspect saying that police detained two people.
A video footage of this event spread through social media. It is found that the two persons were not allowed to use their toilets because of no order. When the police is taking them away, their friends also enter there. That is, those two people were really waiting for their friend. Massive protests against Starbucks started in America after this incident was known.
In front of Starbucks, the protesters immediately demanded to terminate the manager. Later, the company's chief executive Kevin Johnson dismissed the person publicly and apologized for his grief. But there was no anger at all. Starbucks boycott is also called by the protesters, which later spread widely in social media.
In this situation, on April 17, Starbucks announced its closure of 8,000 sales centers on May 29. At that time, the company's 1,75,000 workers will be trained on the issue of racial discrimination, access and customer satisfaction.
The announcement of the company further said, not only the employees directly associated with the organization, but also training training for 6,000 cafeteria staffers will be sent to Starbucks. These shops will not be closed on different harbors and grocery shops. However, the use of these Starbucks certified cafeteria staff will be done without any injury to the customer.
The current situation is said to be a big test for Starbucks CEO Kevin Johnson. Just a year ago, he took charge of the company. In the meantime, there have been some disturbances over him. In addition, he has also challenged his competitors to compete with other competing companies. But suddenly the events of Philadelphia have put him in grave danger. Although he is not giving up.
Kevin Johnson told Reuters, "This (racist behavior) is not limited to Starbucks. We will work sincerely to resolve this. "
Starbucks sales stations are closed for exactly how many hours they will be closed. However, Reuters reports say that the biggest coffee market in the world is closed for hours, but it can have a big impact on its sales. Although the number of subscribers in the organization is less in the afternoon. But the question is its image.
The concerned people say that in recent years the problem of racial discrimination in America is heading down. Several events have already happened. As a result, the use of Starbucks branch manager with two blacks has stirred a lot. But this institution has the history of sensitive behavior with racism. A large part of its staff is black. 18 percent of the general staff are black. There is also representation at the higher level of management. In the aftermath of the Black Death in white police firing in 2015, Starbucks launched awareness campaign against racism, called 'Race Together'. As a result, Americans do not expect racist behavior from starbucks. And this is working behind this massive demonstration against Starbucks.
A court in California has ordered that write down the awareness of cancer on the coffee cup sold by Starbucks. It is said that in order to sell goods in California, there should be 'cancer alert', if those products contain cancer-causing ingredients. Acrylamide in the coffee can cause cancer in the human body. Because of this, a judge of the Los Angeles Superior Court ordered to write 'Cancer alert' in all coffee cups, including Starbucks. Although this case is not directly against Starbucks, Starbucks has been named as the top company in all places. And now it has been linked to the 'racist' dictatorship. The American House of Love is really in serious trouble at all.