Where "ists" and "ives" meet.
In this day and age of the $$$ its plain to see how this works. "Activists" find a cause, hype up a narrative and create as much noise as possible. If it sticks then they a cash cow to milk for as long as they can keep the hype going and recruit believers for their narrative.
We just need to look at whatever is trending in the news, pause and look a little deeper to find the benefitters and the activists.