Despite the rapid growth of online and mobile commerce, the lion's share of sales in today's world is still coming to traditional offline trading. Yes, we are still usually. About 80% of all goods and services are sold offline, despite the growth of new online technologies. Carry Protocol wants to connect online technologies with offline to groves through blockchain. The Carry White Paper discusses 3 basic issues regarding modern traditional offline trading:
Sellers of goods know your buyers and customers badly. They just do not have complete and incomplete information about their customers. He knows what the customer is buying and how much but does not know him and what he likes and tastes. For example, if the buyer pays a VISA CARD, then the visa processing center will send all information about the transaction such as time, place, the name of the cardholder and amount.
The visa does not know what the buyer is buying. On the other hand, the shop knows what the buyer is buying, but the shop does not know who its buyers.
The second problem is not the ability of the buyer to control your payment data. Now such data is sent to large corporations. Participation in any programs or purchase of goods/services, we set the signature under the agreements (T & C). As a rule, the contracts state that companies can use our data in your advertising
Targets- The buyer does not receive any payment from the seller as the seller uses his data completely free of charge. And again, the other thing about the carry protocol is attention - imperfection of advertising mechanisms that do not allow to clearly determining the success and transparency
Advertisers- Dealers pay a lot of money to advertisers, who in turn hire people to distribute flyers on the street or create cumbersome advertising
Companies in social networks use services like Google AdWords. The problem is that it is often very difficult for merchants to assess and understand the success of such advertising companies.
How Justified Are The Funds Allocated For Advertising Its Products Or Services?
The Carry team aims to remedy all of the above imperfections and deficiencies by providing a blockchain platform for sale that will better understand the buyer's preferences and provide easy ways of communicating with him Buyer in purchases\transactions\ order and payment of services now his own asset, which he can monetize.
In addition, the platform offers new effective and transparent channels for advertising. The buyer may have an award for participating in the ad display of advertising content and for providing your payment data to advertisers.
Blockchain For The Offline World
How does the platform protocol work? In fact, Carry Protocol consists of several parts. The log itself consists of a transactional database (where users' payment data is created and loaded) and a smart contract that publishes and handles the native CRE token and tokens that the vendors (branded token, BT The protocol also includes software interfaces for carry-wallet APIs and terminals (carry-device APIs) installed in the vendors.
The software interface for wallet applications allows the user to manage his crypto and fiat assets and to monitor your payment details, as well as the privacy and security settings. The terminals in the shops allow the payment of wallets by sellers and send them to your payment data. In addition, at the expense of the seller, who has his own token, through a smart contract, the buyer will be awarded loyalty points and free coupons. CRE tokens are also credited to the advertiser buyer for providing your payment details.
Sale And Roadmap Structure
The roadmap of the project does not contain many events, the rest of this year and all next developers will work on implementing the protocol and developing applications for purses and terminals. MVP does not have the project yet, and in fact, the launch of the Testnet is not yet scheduled soon, namely at the end of 2018. The developers promise to launch Mainnet in 2019.
Partners And Investors
The main feature of the project is the partnership with the company SPOQA. This StartUp develops marketing solutions for mobile systems. DODO POINT has already established its offline terminals in more than 10,000 stores in 7 years and has more than 15 million customers in its base. Buyers Terminals platform installed in bars, cafes, boutique and so on. Dodo POINT transactions amount to more than $ 2 billion a year. Carry Protocol will install these terminals.
The Team
The team is very ambitious and has a lot of experience in the development of the company from scratch; the programmers of the project also have good experience in the development of mobile applications, but the experience of participating in Blockchain StartUps.
Lastly, the carry protocol Ico team has just brought Simon Kim aboard being Advisor. Simon is the Chairman as well as a Partner of Hashed, South Korea’s top blockchain accelerator. Hashed is highly respected for its effective accelerator program and also blockchain start-up assets.
More Information :
Website
Whitepaper
Telegram
Author : jameshoang
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