How can mattresses cost a billion bucks?

Everyone was amazed at the news about how the mattress seller Casper became the unicorn. People look at mattresses and wonder what is so unusual about this product? Why are these mattresses worth a billion bucks?

Colleagues, it was not mattresses that were appreciated in billion bucks, but Casper’s ability to sell mattresses. The ability to sell is the product, and not the mattresses at all.

Company valuation depends on revenue, marginality and growth rate. If the product is massive, then good revenue and growth rates depend only on the quality of building the distribution system - how cost effective it is, repeatable and potentially wide.

Mass product = distribution system. By and large, it doesn't matter what you sell - it is important how you do it. Examples from our reality? All the top retail chains that come to my head are X5, Magnet, Red & White, etc. Do they sell any unique products? No, all these products and booze can be bought in other places. Are "these other places" worth a billion bucks? Not. Is X5, Magnet, Red & White worth a billion bucks? Yes.