The Evolution of Tactics

in cbd •  3 years ago 

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451 Studies to see how common direct-to-customer marketing strategy must be in digital commerce. A survey of more than 200 brands and 3,000 consumers in Usa found that providing cross-channel buying alternatives and a tailored experience could generate an approx. $165 billion in revenue.

Technology might have been the primary driver of this change. Consumers could now stretch payments for large transactions and return or exchange items without incurring shipping charges. Payment platforms make it easier than ever for industries to set up their own online stores, while social media networks provide a cost-effective alternative to expensive print. Check disclaimer on profile and landing page.

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